Senior Marketing Executive

GMO Holding Sdn Bhd; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Johor Bahru is seeking a Marketing Specialist to manage membership programs, plan and execute store campaigns, and handle social media management. The ideal candidate should possess strong marketing experience, exceptional communication skills, and analytical abilities. Responsibilities include coordinating with teams, building influencer relationships, and preparing marketing reports. This position offers competitive benefits, including a year-end bonus and performance reviews.

Benefits

Year-end bonus

10 annual leave

Medical benefits

Long service allowance

Qualifications

• Minimum 3 years’ experience in marketing.
• Able to handle multiple tasks in a fast-paced F&B environment.
• Strong understanding of social media platforms.

Responsibilities

• Plan, execute, and optimize the company membership program.
• Coordinate campaigns with Operations Team and Shop Managers.
• Manage relationships with influencers and media partners.
• Prepare weekly reports and analyze marketing strategies.

Skills

Marketing experience

Social media management

Campaign management

CRM systems

Communication skills

Analytical skills

Time management

Multitasking

Job description

Requirements

• Minimum 3 years’ experience in marketing.
• Strong understanding of social media platforms (Facebook & Xhs).
• Experience in campaign management, CRM systems, or membership programs is a bonus.
• Strong communication skills and ability to coordinate with internal team or external agencies (designers, KOLs, media partners).
• Good analytical skills with the ability to interpret data and evaluate ROI.
• Excellent time management, organization, and multitasking abilities.
• Able to handle multiple tasks in a fast-paced F&B environment.
• Able to work independently.

Responsibilities

• 1. Membership System Management

  • Plan, execute, and optimize the company membership program (points, tiers, rewards, onboarding flow).
  • Work with IT/system vendors to launch and enhance the membership system.
  • Analyze member data to improve registration rate, engagement, and repeat visits.

• 2. Store Campaign Planning & Execution

  • Plan annual, quarterly, and festive campaigns according to the branding (Grandma Ong).
  • Coordinate with Operations Team and Shop Managers to ensure smooth execution (promotions, in-store setup, KOL visits, giveaways, lucky draws).
  • Conduct post-campaign reviews and analyze results such as ROI, footfall, and sales performance.

• 3. Social Media Management (Facebook & Xhs)

  • Work closely with the external marketing agency on content direction.
  • Review and approve copies, visuals, and short videos.
  • Manage posting schedules and ensure campaign materials are aligned and up to date.
  • Monitor platform KPIs (reach, engagement, content performance) and provide optimization suggestions.

• 4. KOL / Media / Influencer Collaboration

  • Build and manage relationships with influencers, media partners, and KOLs.
  • Propose collaboration lists and strategies based on brand and campaign needs.
  • Handle communication, quotation negotiation, content direction, and result evaluation.
  • Ensure deliverables match brand tone and achieve expected exposure.

• 5. Brand Content & Creative Coordination

  • Manage overall brand visuals, including KV, in-store materials, digital assets, and creative requests.
  • Coordinate with internal/external designers to ensure consistent brand identity.
  • Consolidate store needs for posters, banners, notices, and multimedia assets.

• 6. Marketing Strategy Execution & Reporting

  • Support Marketing Manager / CEO in driving annual marketing strategies.
  • Monitor market trends and competitor activities and provide insights.
  • Prepare weekly reports, campaign updates, content calendars, and data analysis.

Benefits

• 5 working days a week
• Year-end bonus
• KWSP, SOCSO & PCB Included.
• Minimum 10 annual leave per year.
• We do performance reviews twice a year.
• We medical benefits.
• We offer a long service allowance to every employee who has worked for us for more than two years.