Senior Marketing & Customer Experience Lead

Cortina Watch; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A luxury watch retailer in Kuala Lumpur is seeking a marketing professional with a strong background in CRM management and customer engagement strategies. The ideal candidate will have at least 3 years of experience in marketing roles, a Bachelor's Degree in Mass Communications or Marketing, and an understanding of the luxury retail market. Responsibilities include analyzing customer journeys, planning events, and implementing loyalty programs. Fluency in English is required, with an advantage for Mandarin and Bahasa Melayu speakers.

Qualifications

• Minimum 3 years of work experience in CRM and/or marketing roles.
• Strong knowledge of market trends and tech-savvy.
• Excellent written and verbal communication in English.

Responsibilities

• Analyze customer journey to identify touchpoints for improvement.
• Create and implement communication strategies to engage customers.
• Plan and execute events and experiences for brand perception.
• Implement and manage customer loyalty programs.

Skills

CRM management

Content creation

Data analysis

Communication skills

Event planning

Education

Bachelor's Degree in Mass Communications or Marketing

Tools

CRM tools

Job description

A luxury watch retailer in Kuala Lumpur is seeking a marketing professional with a strong background in CRM management and customer engagement strategies. The ideal candidate will have at least 3 years of experience in marketing roles, a Bachelor's Degree in Mass Communications or Marketing, and an understanding of the luxury retail market. Responsibilities include analyzing customer journeys, planning events, and implementing loyalty programs. Fluency in English is required, with an advantage for Mandarin and Bahasa Melayu speakers.