Senior Manager, Sales Strategy & Planning

CompAsia; Selangor; On-site; MYR 120,000 - 170,000; Full time

Job summary

A technology solutions provider is seeking a Senior Manager, Sales Strategy & Planning in Malaysia. The successful candidate will lead the development of integrated sales strategies while collaborating across departments to optimize pricing, promotions, and performance analytics. This role requires a Bachelor's degree and 5–8 years of experience in sales planning or commercial strategy. The ideal candidate must possess strong analytical capabilities and excellent communication skills.

Qualifications

• 5–8 years in sales planning, commercial strategy, e-commerce, or performance marketing.
• Strong background in commercial calendars, sales operations, or category management is an advantage.
• Ability to translate insights into clear campaigns and execution plans.

Responsibilities

• Build category/segment strategies across all channels.
• Develop monthly and quarterly sales plans to achieve revenue targets.
• Own the commercial calendar end-to-end.
• Monitor sales performance and provide insights for decision-making.

Skills

Analytical capability

Project management

Communication

Sales operations

Category management

Education

Diploma or Bachelor’s degree in Business, Commerce, or related field

Tools

Excel

Dashboards

Job description

Senior Manager, Sales Strategy & Planning

What Role Will You Play in Shaping CompAsia's Future?

1. Integrated Sales Strategy & Portfolio Planning

Build category/segment strategies (Apple, Samsung, Renew, Trade-In, Accessories, etc.) across all channels.

Develop monthly and quarterly sales plans to achieve revenue and GP targets.

Use competitive and market intelligence to guide pricing, product prioritization, and promo direction.

2. Commercial Calendar & Campaign Ownership

Own the commercial calendar end-to-end: major pushes, festival campaigns, tactical bursts, launches, and monthly mechanics.

Work closely with Business Managers, Inventory Planning, Marketing, and GTM teams to ensure tight alignment.

Ensure each campaign has clear targets, budget logic, GP guardrails, operational readiness, and channel execution plans.

3. Channel Playbooks & Execution Standards

Create execution-ready playbooks for each channel:

Offline: sales scripts, store visuals, trade-in flows, Renew upsell paths

Remarketing: wholesale push mechanics, pricing cycles

Ensure consistent activation of major sales drivers across CAM stores, TikTok, website, marketplace and partners.

Build checklists and SOPs to maintain execution discipline.

4. Pricing, Promotions & GP Protection

Recommend pricing bands, promo mechanics, markdown strategy, and offer structure.

Partner with Inventory Planning to ensure price–velocity balance with strong GP protection.

Run price benchmarking and competitive scans to maintain advantage with sustainable unit economics.

5. Performance Analytics & Optimization

Monitor sales performance, funnel conversion, campaign impact, and channel ROI.

Run A/B tests to improve CPA, conversion rate, and revenue per visitor.

Identify underperforming SKUs/channels and recommend corrective plans.

Provide weekly insights to leadership for decision-making and reprioritization.

6. Cross-Functional Collaboration

Work closely with CAM internal and external stakeholders to ensure price bands, velocity sell through, marketing, ecom bundles and supply chain to ensure stock readiness and launch process.

7. Governance & Process Discipline

Maintain clear timelines, briefs, and communication flows across departments.

Standardize reporting and dashboards for all channel and campaign performance.

Embed commercial guardrails to prevent margin leakage

Experience

Diploma or Bachelor’s degree in Business, Commerce, or related field.

5–8 years in sales planning, commercial strategy, e-commerce, telco/device retail, FMCG, or performance marketing.

Strong background in commercial calendars, sales operations, or category management is an advantage.

Skills

Strong analytical capability (Excel, dashboards, forecasting).

Ability to translate insights into clear campaigns and execution plans.

Deep understanding of pricing, margins, CPA, ROI, and commercial levers.

Strong project management and cross-functional alignment.

Excellent communication and storytelling.