Senior Manager, Retail Excellence & GTM

Carsome Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading automotive e-commerce platform in Malaysia is seeking a Senior Manager for Campaign, GTM & Partnership. This role involves developing marketing campaigns, executing go-to-market strategies, and fostering partnerships to enhance the brand's presence in the industry. Applicants should have over 8 years of experience in related fields, strong analytical skills, and excellent project management capabilities. Join a dynamic team to shape customer engagement and drive brand growth.

Qualifications

• 8+ years of experience in campaign management, GTM strategy, and partnership development.
• Strong analytical skills to translate data into actionable insights.
• Experience with performance marketing and digital channels.

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels.
• Define and implement effective GTM strategies for new products.
• Identify and establish strategic partnerships to drive brand growth.

Skills

Campaign management

Analytical skills

Project management

Leadership skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

CRM tools

Job description

CARSOME is committed to creating the most trusted vehicle ownership ecosystem driven by technology and data. Our mission delivers unmatched peace of mind to customers throughout their pre‑owned vehicle experience. Guided by customer focus, collaborative problem‑solving, continuous improvement, and bold yet thoughtful innovation, we lead with efficient, humble leadership that positively impacts employees, customers, and community.

Senior Manager, Campaign, GTM & Partnership

This dynamic role drives high‑impact marketing campaigns, executes go‑to‑market (GTM) strategies, and fosters strategic partnerships to shape CARSOME’s brand presence and customer engagement in the automotive industry.

Responsibilities

Campaign Management

• Develop, plan, and execute integrated marketing campaigns across digital, offline, social media, events, and other channels.
• Monitor and optimize campaign performance through data‑driven insights and analytics.
• Collaborate with creative and content teams to produce compelling marketing materials aligned with business objectives.
• Ensure campaigns reflect CARSOME’s brand messaging and overall marketing strategy.

Go‑To‑Market (GTM) Strategy

• Define and implement effective GTM strategies for new product launches, promotions, and market expansions.
• Identify target audiences and create strategic positioning for CARSOME’s product offerings.
• Work cross‑functionally with product, sales, and operations to ensure seamless execution of GTM plans.
• Conduct market research and competitor analysis to uncover growth opportunities.

Partnership Development

• Identify, establish, and manage strategic partnerships that drive brand growth and customer acquisition.
• Develop and negotiate partnership agreements to maximize business value.
• Build strong relationships with external partners, influencers, and key industry stakeholders.
• Collaborate with internal teams to align partnership goals with CARSOME’s overall marketing objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 8+ years of experience in campaign management, GTM strategy, and partnership development within the automotive, digital, or e‑commerce industries.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with performance marketing, digital channels, and CRM tools.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Proven ability to build and maintain strategic partnerships.
• Strong leadership and communication skills to collaborate effectively with internal and external stakeholders.

About CARSOME

CARSOME is Southeast Asia’s largest integrated car e‑commerce platform, operating across Malaysia, Indonesia, Thailand, and Singapore. By digitizing the region’s used car industry, we reshape and elevate the car buying and selling experience, offering end‑to‑end solutions such as car inspection, ownership transfer, and financing. With over 2,000 employees and around 100,000 cars transacted annually, we provide a trusted, convenient, and efficient service to consumers and used car dealers.

For more information, visit www.carsome.my.

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