Senior Key Visual Designer

Ai-CHA FOOD MY SDN; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company in Kuala Lumpur is seeking a highly creative Senior Key Visual Designer to lead visual execution across all brand touchpoints. You will design in-store materials, packaging, and digital marketing assets while collaborating with cross-functional teams. The ideal candidate has 4+ years of graphic design experience, preferably in the beverage sector, and must have a compelling portfolio. Proficiency in both Chinese and English is required for effective communication.

Qualifications

• 4+ years of experience in graphic or visual design, preferably in FMCG or beverage industries.
• Strong portfolio showcasing creative campaign designs for lifestyle or beverage brands.
• Excellent time management skills to handle multiple projects.

Responsibilities

• Lead visual design across all brand scenarios, ensuring production-ready designs.
• Maintain and evolve brand visual guidelines, optimizing designs based on feedback.
• Collaborate with Marketing and Operations teams to interpret business goals.
• Regularly research design trends in the tea and beverage industry.

Skills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Cinema 4D

AI-powered design tools

Typography

Color theory

Layout and composition

Education

Bachelor's degree in Visual Design

Job description

We are looking for a highly creative and detail-oriented Senior Key Visual Designer to lead the end-to-end visual execution of our tea beverage brand across all touchpoints. This role involves designing for a variety of scenarios including in-store materials, product packaging, and digital marketing assets. You’ll collaborate closely with cross-functional teams to ensure design consistency, elevate brand identity, and support key marketing initiatives. If you have a passion for lifestyle branding and experience in the F&B or beverage industry, we’d love to hear from you.

Key Responsibilities

• Visual Design Implementation: Lead the visual design across all brand scenarios, including store displays, product packaging, and online promotional materials. Ensure all designs are production-ready for both print and digital platforms.
• Brand Visual Consistency: Maintain and evolve brand visual guidelines. Quickly deliver high-quality, on-brand design solutions for product launches, holiday campaigns, and other marketing moments. Continuously optimize designs based on feedback and real-world performance.
• Cross-Functional Collaboration: Work closely with the Marketing and Operations teams to accurately interpret business goals—such as enhancing promotional visibility or increasing new product recognition. Present design concepts, revise based on feedback, and manage the timeline for sample creation and final production.
• Industry & Trend Research: Regularly monitor design trends in the tea and beverage industry, as well as competitors’ visual strategies. Compile insights and contribute ideas for innovative design upgrades in packaging, store visuals, and overall brand identity.

Core Skill Requirements

• 1. Design Software Proficiency
  • Vector Graphics Software: Adobe Illustrator (AI) for logos, posters, brochures, and related designs
  • Image Editing Software: Adobe Photoshop (PS) for picture retouching, compositing, and visual effects
  • Layout & Publishing Software: Adobe InDesign (ID) for books, magazines, and multi-page brochure layout
  • Supporting Tools: Cinema 4D (basic 3D effects)
  • AI-powered design tools
• 2. Core Design Guidance
  • Design fundamentals to determine professionalism and visual appeal
  • Solid understanding of layout and composition principles; ability to arrange text, images, and colors effectively to improve information delivery
  • Strong knowledge of color theory; ability to create color schemes that align with brand tone and usage scenarios
  • Typography skills, including font design or font pairing, to ensure cohesive and visually effective designs

Requirements

• Bachelor's degree in Visual Design, Graphic Design, or a related field.
• 4+ years of experience in graphic or visual design, with a preference for candidates from the FMCG, food & beverage, or especially tea/coffee industries.
• At least 3 years of experience working in branding, advertising agencies, or within the restaurant/café industry as a visual or graphic designer.
• A strong portfolio showcasing creative campaign designs, particularly for lifestyle, beverage, or food brands.
• Excellent time management and ability to handle multiple projects simultaneously while maintaining high design standards and timely delivery.
• Must submit a portfolio highlighting relevant commercial design work. (Hand-drawn illustrations, 3D work, or video content should be marked separately if available.)
• Experience in motion graphics or video editing (After Effects, Premiere Pro) will be an added advantage.
• Proficient in Chinese and English is mandatory (to facilitate communication between headquarters).