Senior Key Account Executive - FMCG (ID: 673169)

PERSOL; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading recruitment firm is seeking a Senior Key Account Executive for the FMCG sector in Kuala Lumpur. This role focuses on developing strong relationships with customers and managing sales performance against set KPIs. The successful candidate will need 3-5 years of experience in key account management within well-known FMCG companies. Strong analytical and communication skills are essential, along with the ability to manage budgets and strategic initiatives.

Qualifications

• 3 - 5 years of experience with key accounts in FMCG companies.
• Ability to articulate product offerings.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and sustain strong relationships with customers.
• Accountable for Sell Out sales performance for distributor.
• Manage and monitor the regional budget.

Skills

Analytical skills

Communication skills

Excel skills (v-look up, pivot table)

Interpersonal skills

Motivated attitude

Education

Minimum diploma in Business or relevant field

Job description

Senior Key Account Executive - FMCG (ID: 673169)

Develop and sustain strong relationships with customers, industry leaders, and peers to enhance the company's image and achieve business objectives. Establish and manage relationships with distributor and buyer to achieve sale targets and KPIs.

Identify and pursue strategic initiatives and opportunities within key customers and new business acquisitions.

Accountable & responsible for Sell Out sales performance for distributor by category by channel.

Lead efforts in acquiring new business by profiling potential prospects and maintaining relationships.

Analyse evolving customer needs and market trends to strategically respond and ensure long-term business success.

Manage and monitor the regional budget, assessing financial performance to evaluate investment effectiveness.

Experience managing consumer and trade promotions, from planning to execution and evaluation. Timely listing of new products into key account according to launch plan.

Perform all local and import functions under the directive of the Sales and Marketing Team.

Review monthly and quarterly sales performance, business review and promotion effectiveness with distributor and buyer to align both sell‑out and sell‑in by category.

Prepare business plan presentation to the distributor and customer.

To ensure distributors implement the agreed action plans within the stipulated time frame and submit required reports on the results achieved upon execution of the action plans.

Skills & knowledge requirements:

• Possess a minimum diploma in Business or any relevant field.
• Ideally, candidate with 3 - 5 years of experience working with key accounts in modern trade for well‑known FMCG companies (IKA, LKA, or Food Service).
• Ability to articulate product and/or value offerings.
• Excellent verbal and written communication skills.
• Strong analytical skills and interpersonal are a must.
• Positive, motivated attitude.
• Good in computer skills, particularly excel skills (v‑look up, pivot table)