Senior Executive, Public Relations (PR)

CUCKOO International (MAL) Berhad; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading communications firm in Kuala Lumpur is seeking a Communications Specialist. This role involves supporting media management, drafting press releases, and assisting with CSR initiatives. The ideal candidate will have at least 2 years of experience in a communications role, strong writing skills, and the ability to thrive in a fast-paced environment. Proficiency in English is essential, and knowledge of Bahasa Malaysia or Mandarin is advantageous.

Qualifications

• Minimum 2 years’ experience in a communications role.
• Proficiency in corporate writing and English.
• Experience in PR agency is ideal.

Responsibilities

• Support the company's communication needs including media management.
• Draft credible documents such as press releases and media invites.
• Assist in planning and supporting CSR and sustainability initiatives.

Skills

Corporate writing

Strong communication skills

Analytical skills

Problem-solving skills

Ability to work under pressure

Adaptability to different writing styles

Education

Diploma or higher in Marketing, PR or related field

Job description

Responsibilities

• Support the company's communication needs including media management, corporate communications, issue and crisis management, internal communications, awards submissions, and online presence.
• Develop strategies, plan, and outline the angle of the story for all communications materials.
• Draft credible documents such as press releases, statements, talking points, media invites, corporate collaterals, and other communications materials for different stakeholders.
• Proofread communications materials.
• Undertake research and/or analysis relevant to the company and different industries.
• Assist in planning, mitigating, advising, and coordinating risk communication activities.
• Assist in conceptualizing, planning, and supporting CSR and sustainability initiatives.
• Assess opportunities for sponsorships and other partnerships and manage those relationships.
• Analyze results of PR campaigns or efforts and prepare reports.
• Proactively support all other relevant tasks delegated.
• Build and promote partnerships across organizations and beyond.

Job Requirements

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, or Master's Degree in Marketing, Public Relations, Corporate Communications / Mass Communications, or an equivalent field.
• Good command of English (spoken and written); proficiency in corporate writing; adaptive to different writing tones and styles; strong communication and people skills; fairly good analytical and problem‑solving skills.
• Proficiency in Bahasa Malaysia or Mandarin is an added advantage.
• Ability to interact effectively at all levels with sensitivity to cultural diversity and adapt as the external environment and organizations evolve.
• Good knowledge of current media – publications and broadcasts.
• Able to work under pressure and be adaptive to a fast‑paced environment.
• Proactive and able to work independently and as part of a team.
• Respect and promote individual and cultural differences.
• Ability to share knowledge and effectively teach new teammates how to execute PR activities.
• Minimum 2 years’ experience in a communications role.
• PR agency experience is ideal.