Senior Executive Marketing

Bio Harvest Sdn Bhd; Rawang; On-site; MYR 150,000 - 200,000; Full time

Job summary

An organic personal care company based in Rawang, Malaysia is seeking a result-oriented Senior Executive - Marketing to manage brand performance and oversee marketing strategies. The ideal candidate will possess a bachelor’s degree and 3–5 years of consumer marketing experience, preferably within FMCG. Proficiency in digital marketing tools and AI-powered content creation is required, alongside strong analytical skills and fluency in English and Bahasa Malaysia. This role combines traditional marketing with dynamic digital strategies.

Qualifications

• 3–5 years of experience in consumer marketing, preferably within FMCG, beauty, or skincare.
• Strong analytical skills to interpret data and turn insights into strategic actions.
• Experience managing relationships with Key Opinion Leaders (KOLs).

Responsibilities

• Lead the strategy and execution of Product, Price, Place, and Promotion (4Ps) for assigned brands.
• Plan and execute content and digital campaigns across social media platforms.
• Monitor campaign performance and provide actionable insights.

Skills

Digital marketing tools

Analytical skills

Interpersonal skills

Organizational skills

Fluency in English

Fluency in Bahasa Malaysia

Proficiency in AI-powered content creation

Education

Bachelor’s degree in Marketing or Communications

Tools

ChatGPT

Canva AI

Job description

We are seeking a result-oriented Senior Executive - Marketing to manage the performance of our brands, including Buds Organics, Dr. Buds Organics, Iremia, Buddies, and Esmeria. As a pioneer in certified organic personal care, we offer a dynamic environment for candidates passionate about sustainability and purpose-driven marketing.

The ideal candidate will oversee brand management through the 4Ps and lead collaborations with key industry players. We need a strategic thinker who can navigate the omni-channel landscape, blending traditional marketing with advanced digital and e-commerce strategies.

Responsibilities:

Lead the strategy and execution of Product, Price, Place, and Promotion (4Ps) for assigned brands.

Plan and execute content and digital campaigns across social media platforms.

Manage relationships with Key Opinion Leaders (KOLs) and influencers to build brand credibility and engagement.

Monitor campaign performance, provide actionable insights, and optimize marketing ROI.

Conduct competitor analysis and market research to identify emerging trends and consumer preferences.

Collaborate with Sales and Creative teams; mentor junior marketing staff to foster professional growth.

Requirements:

Bachelor’s degree in Marketing, Communications, or related field.

3–5 years of experience in consumer marketing, preferably within FMCG, beauty, or skincare.

Solid knowledge of digital marketing tools and proficiency in AI-powered content creation (e.g., ChatGPT, Canva AI).

Strong analytical skills to interpret data and turn insights into strategic actions.

Excellent interpersonal and organizational skills; fluent in English and Bahasa Malaysia (Mandarin is a plus to manage diverse stakeholders).

Proactive, adaptable, and ready for the fast-changing marketing environment.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• How many years' experience do you have in market research?