Senior Executive, Card Usage & Portfolio

Aeon Credit Service; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A financial services company in Kuala Lumpur is seeking a Senior Executive for Card Usage & Portfolio. You will analyze customer trends, develop strategies to minimize attrition, and collaborate with teams to enhance retention. Candidates should have at least 3 years of relevant experience, strong analytical and communication skills, and a tertiary qualification in a related field. This full-time position offers a dynamic work environment focused on strategic growth.

Qualifications

• Minimum 3 years' experience in product management, portfolio management or card operations in financial services.
• Strong analytical skills to derive insights from data.
• Excellent communication skills for cross-functional collaboration.

Responsibilities

• Analyse customer behaviour and attrition trends in the credit card portfolio.
• Develop strategies aimed at reducing attrition.
• Monitor key performance indicators related to customer retention.

Skills

Analytical skills

Problem-solving skills

Communication skills

Stakeholder management

Innovative mindset

Education

Tertiary qualification in Business, Finance, Marketing or a related field

Tools

MS Office (Excel, PowerPoint)

Job description

Reporting to the Head of Card Usage & Portfolio, this full-time Senior Executive, Card Usage & Portfolio role is an exciting opportunity to join the dynamic team at AEON Credit Service (M) Bhd in Bangsar South, Kuala Lumpur. In this position, you will play a key part in driving the strategic direction and growth of the company's credit card portfolio.

What you'll be doing

Attrition

Analyse customer behaviour and attrition trends within the credit card portfolio to identify risk factors and opportunities for improvement.

Develop and implement strategies aimed at reducing attrition.

Collaborate with RU teams to design retention campaigns and initiatives tailored to at-risk customers.

Monitor key performance indicators (KPIs) related to customer retention and attrition, providing regular reports to management.

Conduct customer feedback surveys and analyze results to inform retention strategies and identify areas for enhancement.

Stay updated on industry trends and competitor practices to develop best-in-class retention strategies.

To assist in improving the accuracy of Churn Predictive Model, as well as incorporating the model into campaign to mitigate attrition.

To analyse demographic profiles of cardholders and turn it into insights for the growth of Credit Card Department.

To analyse and design campaigns for RFM Model to increase specific/overall Credit Card Sales.

What we're looking for

Minimum 3 years' experience in product management, portfolio management or card operations in the financial services industry.

Strong analytical and problem‑solving skills with the ability to derive insights from data.

Excellent communication and stakeholder management skills to collaborate effectively with cross‑functional teams.

Proactive and creative mindset to identify and implement innovative solutions.

Tertiary qualification in Business, Finance, Marketing or a related field.

Proficient in MS Office applications, particularly Excel and PowerPoint.

Apply now to become our next Senior Executive, Card Usage & Portfolio!

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