Senior Executive, Brand Marketing & Promotion

The East Coast Rail Link (ECRL); Kuantan; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading rail project company in Kuantan, Pahang is seeking a Senior Executive for Brand Marketing & Promotion. The role involves executing brand campaigns, coordinating advertising activities, and supporting digital marketing initiatives. Candidates should have a Bachelor's Degree in Marketing or Communications with at least 5 years in brand marketing. Strong project coordination and creative skills are essential. This position offers a dynamic work environment contributing to the project's identity and brand visibility.

Qualifications

• Minimum 5 years of experience in brand marketing or advertising.
• Good understanding of digital marketing tools and content creation.
• Creative thinker with strong project coordination skills.

Responsibilities

• Plan and execute brand marketing campaigns to strengthen organizational identity.
• Coordinate advertising and promotional activities to enhance visibility.
• Develop creative materials and content aligned with brand guidelines.
• Support digital marketing, website, and social media initiatives.
• Monitor marketing performance and report key metrics to management.

Skills

Digital marketing tools

Project coordination

Content creation

Education

Bachelor’s Degree in Marketing or Communications

Job description

Senior Executive, Brand Marketing & Promotion

The East Coast Rail Link (ECRL) – Kuantan, Pahang

Requirements

• Bachelor’s Degree in Marketing, Communications, or related discipline.
• Minimum 5 years of experience in brand marketing or advertising.
• Good understanding of digital marketing tools and content creation.
• Creative thinker with strong project coordination skills.

Responsibilities

• Plan and execute brand marketing campaigns to strengthen organizational identity.
• Coordinate advertising, sponsorship, and promotional activities to enhance visibility.
• Develop creative materials and content aligned with brand guidelines.
• Support digital marketing, website, and social media initiatives.
• Monitor marketing performance and report key metrics to management.

Benefits

• All applications must be submitted directly through ECRL’s official website or other official communication channels as designated by the company. ECRL shall not be held liable for any claims, losses, or damages arising from dealings with unauthorised parties.