Senior Education Counsellor - Student Recruitment & Experience (PG)

Taylor's University; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading Malaysian educational institution is seeking a Senior Education Counsellor to enhance postgraduate student recruitment. The role involves developing marketing strategies, establishing industry partnerships, and achieving enrolment targets. Successful candidates will have a degree in a related field and at least five years in a target-driven environment, with strong communication skills in English, Bahasa Malaysia, and Mandarin. This position offers the opportunity to significantly impact our recruitment efforts while working in a dynamic environment.

Qualifications

• At least five years in marketing, promotion, and public relations in a target-driven sales environment.
• Good command of English, Bahasa Malaysia, and Mandarin.
• Excellent communication, interpersonal, planning, and organisational abilities.

Responsibilities

• Develop and implement business development strategies to market courses to institutions.
• Plan sales strategies for Malaysia to increase student enrolment.
• Establish relationships with industry and government agencies regarding student recruitment.

Skills

Leadership skills

Communication skills

Planning and organising skills

Problem‑solving skills

Time management

Education

Degree in Business, Management, Marketing or related discipline

Tools

Microsoft Office

Job description

Senior Education Counsellor – Student Recruitment & Experience (PG)

As the Senior Education Counsellor (SRE-PG) we are responsible for assessing, planning, developing opportunities, and executing recruitment strategies to attract postgraduate students in alignment with Taylor University’s annual and long‑term goals.

We develop and manage corporate‑sponsored and partnership recruitment efforts, identifying and cultivating relationships with industry partners, government bodies, and other stakeholders to drive enrolments from corporate and professional segments.

We are accountable for achieving individual targets for postgraduate and corporate‑sponsored enrolments and contributing to institutional goals of Taylor University and Taylor’s College. Additionally, we support the team sales targets by actively contributing to the department’s sales pipeline (Leads, Contacts, Appointments, Visits, Enrolments, and Registrations) for postgraduate programmes, ensuring alignment with the overall sales objectives of the university.

Key Result Areas / Responsibilities

• Develop and implement innovative business development strategies to market and promote the courses and programmes offered by the university to educational institutions, private and public organisations.
• Plan and implement sales strategies for the Malaysian market to increase student enrolment across postgraduate programmes at the university and its college.
• Strategise and implement sales and marketing plans for targeted markets, working closely with the Institutional Marketing Department.
• Maintain up‑to‑date listings of organisations to receive updated marketing materials and collaterals.
• Identify and contact private and public organisations to present and promote university courses and programmes.
• Provide marketing materials and collaterals to clients in private and public organisations.
• Establish and maintain effective relationships with industry, professional bodies, and government agencies concerning student recruitment.
• Plan, implement and participate in major student recruitment activities such as education fairs, open days and special events.
• Support marketing activities and develop network links to raise awareness of university programmes.
• Advise prospective and newly admitted students about postgraduate programmes and non‑academic matters across the university.
• Research potential markets, gather and analyse competitor information, and keep market analysis updated to stay competitive with top universities.
• Track current trends and developments in the education industry and present recommendations for marketing and promotions.
• Assist in the development of marketing and promotional materials across media to support the university’s marketing activities.
• Undertake other projects assigned by management as required.

Key Competencies

• Leadership skills
• Communication skills
• People management skills
• Planning and organising skills
• Problem‑solving skills
• Results‑oriented focus
• Product knowledge and conversion skills
• Time management

Job Specification – Minimum Requirement

• Minimum Academic/Professional Qualification: Degree in Business, Management, Marketing or related discipline.
• Minimum Experience: At least five (5) years working in marketing, promotion and public relations within a target‑driven sales environment.
• Key Knowledge, Skills & Abilities:
  • Good command of English, Bahasa Malaysia and Mandarin, both written and spoken.
  • Knowledge of and skills in using computer software (e.g., Microsoft Office).
  • Ability to positively and effectively interact and communicate with customers, colleagues and business contacts in a courteous, professional manner.
  • Excellent communication, interpersonal, planning and organisational abilities.
  • Ability to work on own initiative.
  • Ability to network and exploit opportunities.
  • Knowledge of marketing strategies, processes and available resources.
• Behavioural Competencies:
  • Good team player.
  • Hardworking, committed and reliable.
  • Has a good working attitude.
  • People‑oriented with a warm and cheerful personality.
  • Willing to work beyond normal working hours.

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