Senior Digital Marketing Executive

Empire Asia Events Marketing Sdn Bhd; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing agency in Petaling Jaya is seeking a results-driven Digital Marketing Executive to manage and optimize online advertising and social media efforts. Responsibilities include developing campaigns across platforms like Google Ads and Facebook, managing social media channels, and driving content engagement. Candidates should have a diploma in Marketing, strong analytical skills, and experience with paid media on social networks. Fluency in English and Mandarin is essential for this role, which offers a competitive work environment.

Qualifications

• Minimum 3 years of working experience in paid media on social media.
• Excellent communication skills in English and Mandarin.
• Stay updated with current technologies and trends in social media.

Responsibilities

• Manage all social media channels and campaigns, including content creation.
• Plan and optimize paid advertising campaigns across digital platforms.
• Monitor campaign performance metrics and implement adjustments.

Skills

Digital marketing strategy

Content creation

Social media management

Data analytics

Communication in English and Mandarin

Education

Diploma/Degree in Marketing or equivalent

Tools

Google Ads

Facebook Ads

Instagram

TikTok

LinkedIn

Job description

We are seeking a results-driven Digital Marketing Executive to manage and optimize our online advertising and social media efforts. The ideal candidate will be responsible for developing, executing, and monitoring digital campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok and XHS, while also driving content and engagement across social media channels. This role requires a strong understanding of digital trends, data analytics, and cross‑functional collaboration to support our marketing objectives and enhance brand visibility.

JOB RESPONSIBILITIES:

Manage all social media channels and campaigns, including content creation and post scheduling, ensuring alignment with business objectives.

Plan, manage, and optimize paid advertising campaigns across digital platforms (Google Ads, Facebook, LinkedIn, XHS) to drive traffic, conversions, and ROI.

Monitor campaign performance metrics (CTR, CPC, ROAS, conversion rates) and implement adjustments based on data insights.

Conduct market research to identify industry trends, target audience preferences, and competitor activities.

Coordinate with sales, creative, and content teams to align marketing initiatives and enhance brand awareness.

Research and analyze social media trends, ad performance, and website traffic data to improve online presence and campaign effectiveness.

Manage and prepare budgets for proposed communication and marketing plans.

JOB REQUIREMENTS:

Diploma / Degree in Marketing, Business, Advertising/Media or equivalent.

Excellent communication skills in both English and Mandarin to effectively communicate with our Mandarin speaking clients. (written and spoken)

Minimum 3 years of working experience in paid media on social media.

Stay up-to-date with current technologies and trends in social media, design tools and applications.

Ability to handle and prioritize multiple tasks simultaneously.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years of digital marketing experience do you have?

What can I earn as a Digital Marketing Executive?