Senior Digital Marketing Executive

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD.; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading recruitment agency in Kuala Lumpur seeks a Senior Digital Marketing Executive to drive brand presence and manage high-volume media buying. The role requires expertise in advertising platforms like TikTok, Facebook, Google Ads, and a focus on strategies that engage young, tech-savvy audiences. Candidates should possess 3-4 years in digital marketing, with strong project management skills and fluency in Bahasa Malaysia and English. Competitive package and growth opportunities await the right candidate.

Qualifications

• 3-4 years of experience in digital marketing within Consumer or Tech sector.
• Experience with advertising platforms like TikTok, Facebook, and Google.
• Fluent in Bahasa Malaysia and English, Mandarin preferred.

Responsibilities

• Plan, execute, and monitor advertising campaigns across multiple platforms.
• Develop content and strategies based on audience insights.
• Analyze campaign metrics to optimize marketing strategies.

Skills

Digital Marketing

Media Buying

Data Analysis

Project Management

Social Media Strategy

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

TikTok Ads

Google Analytics

Job description

Overview

Senior Digital Marketing Executives or Specialists, to drive brand presence, manage high-volume media buying, and execute product launches for young, tech-savvy audiences. Responsibilities include managing TikTok, Facebook, Instagram, Google Ads, and in-app marketing, alongside optimizing ROI, social media strategy, and data-driven campaigns.

Responsibilities

• Advertising Management: Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.
• Develop localized content and campaign strategies based on business objectives and audience insights.
• Collaborate with creative teams to ensure consistent and effective multi-channel communication and drive the on-ground execution of marketing initiatives.
• Market Research & Competitive Analysis: Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.
• Marketing Data Analysis & Reporting: Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.
• Media & Campaigns: Develop and oversee digital media strategies, including SEM, TikTok, Meta (Facebook/Instagram), and influencer marketing.
• Product Launch & GTM: Manage end-to-end go-to-market strategies for new smartphones.
• Performance Marketing: Maximize ROI for mobile app user acquisition and brand exposure, often focusing on cost-effective, high-conversion strategies.
• Content & Community: Drive brand engagement through social media management, community-based strategies (e.g., Discord), and content creation.
• Data Analysis: Analyze campaign metrics (reach, conversions, ROI) to optimize future marketing strategies.
• Project Management: Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.
• Regional Oversight: Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Job Requirements

• Bachelor’s Degree or above, preferably in Marketing, Advertising, or a related field.
• At least 3-4 years of experience in digital marketing specifically within Consumer or Tech sector.
• Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads, Google Analytics, Meta Business Suite and SEO best practices.
• Candidates with e-commerce and TikTok platform advertising experience are preferred.
• Fluent communication in Bahasa Malaysia and English. Able to speak in Mandarin is an added advantage.
• Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.

How to Apply

You may send your resume in MS WORD format to [e-mail] or click on “Apply Now”. Only shortlisted candidates will be notified.

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EA Personnel: Shanti

License No. JTKSM 1580

Job Location

Kuala Lumpur City Centre, Kuala Lumpur, MY