Senior Data Analyst

2X; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading analytics firm seeks a Senior Data Analyst in Kuala Lumpur, Malaysia. This role involves using advanced analytics to inform marketing strategies and optimize campaigns. Responsibilities include conducting thorough data analysis, collaborating with various teams, and providing strategic recommendations to enhance ROI and marketing effectiveness. The ideal candidate will have strong analytical skills and experience in creating actionable insights from data. Join the team to make impactful contributions to driving business growth.

Qualifications

• Proven experience in using advanced analytics to interpret marketing data.
• Strong capabilities in creating actionable insights to optimize campaigns.
• Experience in collaborating with stakeholders and marketing teams to drive strategies.

Responsibilities

• Conduct data assessments to gauge client’s data and marketing maturity.
• Establish procedures and timelines for data operations and KPIs with clients.
• Engage with MarOps to understand data sources and create workflows.
• Coordinate priorities with client stakeholders to identify dependencies.
• Provide strategic recommendations based on data analysis to improve ROI.
• Conduct detailed analysis of marketing campaigns and market trends.
• Create reports and visualizations to effectively communicate insights.
• Collaborate with marketing teams to optimize campaigns based on insights.
• Serve as a senior buddy to data analysts, offering guidance.

Skills

Advanced analytics

Statistical techniques

Data visualization

Cross-functional collaboration

Data-driven decision making

Job description

Group Company: 2X Malaysia

Designation: Senior Data Analyst

Office Location: Kuala Lumpur, Malaysia

Position description: The Senior Data Analyst uses advanced analytics to interpret marketing data, create actionable insights, and optimize campaigns, collaborating across teams to enhance marketing strategies and achieve business objectives. Collaborating closely with the stakeholder, marketing teams and other functions, the Senior Data Analyst translates data findings into strategic recommendations that drive business growth and competitive advantage.

Primary Responsibilities

• Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.