Senior Copywriter - CEO Voice and Brand

Emax Beaute International; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty brand is seeking a high-energy Senior Copywriter to amplify the CEO's voice and build a personal brand through engaging content for Youtube, TikTok, Instagram, and more. Responsibilities include crafting narratives, executing content strategies, and collaborating with a creative team. Ideal candidates should have 5+ years of relevant experience and a strong background in storytelling and content production. This role offers an opportunity to work directly with a visionary CEO in a dynamic environment.

Qualifications

• 5+ years experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs or public figures is a bonus.

Responsibilities

• Build a cohesive narrative for the CEO's brand.
• Plan, write, and publish content across various platforms.
• Draft press materials and work with the PR team.

Skills

Copywriting

Content Strategy

Storytelling

Scripting

Social Media Management

Education

Degree in Communications, Journalism, Marketing, or related fields

Job description

We're looking for a high-energy Senior Copywriter to take charge of the CEO's voice, build his personal brand, and create compelling content across Youtube, TikTok, Instagram, Podcast, and PR channels.

If you think fast, write sharp, and love turning ideas into influence - you'll thrive here.

Ready to Amplify a Visionary's Voice?

We're looking for a high-energy Senior Copywriter to take charge of the CEO's voice, build his personal brand, and create compelling content across Youtube, TikTok, Instagram, Podcast, and PR channels.

If you think fast, write sharp, and love turning ideas into influence - you'll thrive here.

What You'll Be Doing

CEO Brand Strategy

• Build a cohesive narrative that positions our CEO as the definitive voice in beauty innovation, creating content that drives both personal authority and business growth.

Lead Mutli-Platform Content Execution

You'll plan, write and publish content across:

• Youtube - scripts, titles and drive clicks
• TikTok - punchy lines that cut through noise
• Instagram - scroll-stopping captions and reels
• Podcast - solid structures, talking points, summaries
• Website - CEO messages and announcements

Lead PR & Thought Leadership Writing

• Draft press materials, media write-ups, and event summaries.
• Work with PR team to keep messaging aligned and impactful.

Guard the Brand

• Monitor and manage the CEO's publishing accuracy across all platforms.
• Optimise titles, metadata, and keywords for maximum reach.

Collaborate & Execute Quickly

• Move fast with videographers, designers, editors and the CEO.
• Keep all content confidential and handle sensitive insights with care.

Why You'll Love This Role

• You'll work directly with a visionary CEO.
• You'll get real influence over the CEO's public voice, brand direction, and impact.
• You'll produce content that reaches wide, engaged audiences.

What Makes You Perfect

• A degree in Communications, Journalism, Marketing, English, or related fields.
• 5+ years experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs, founders, influencers, or public figures (bonus).
• Strong podcast writing or audio storytelling skills (bonus).
• High ownership, fast execution, and en eye for detail.