Senior Content Specialist 内容创作员

Shuang Hor Enterprise; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A health and wellness product distributor in Malaysia is searching for a creative professional to lead editorial strategy and content production across magazines and multimedia channels. The role requires strong copywriting skills in Chinese and English, with a minimum of 4 years of experience in copywriting or editorial work. Additionally, proficiency in digital marketing is essential for crafting impactful campaigns. Attractive perks include multiple bonuses and unique staff benefits.

Benefits

3× bonus in a year

Yearly staff trip

Medical insurance

Free parking

Birthday leave

Qualifications

• Minimum 4 years of experience in copywriting or editorial work.
• Exceptional writing skills in Chinese and strong English command.
• Ability to translate complex product benefits into simple language.

Responsibilities

• Lead editorial strategy and production of the corporate magazine.
• Conduct interviews with key leaders for compelling brand stories.
• Develop persuasive copy for multi-channel digital campaigns.

Skills

Copywriting

Editorial management

Content writing

Digital marketing

Strategic thinking

Job description

Industry: Distributes Taiwan brand health and wellness products

You will lead the textual strategy for our publications (magazines), multimedia channels (video, podcast, etc.). You turn product info and marketing plans into stories that our distributors love to read.

Why join us today

• 3× bonus in a year
• 3× festival gift in a year
• Additional Yearly token & incentive
• Yearly staff trip and Travel Leave
• Birthday leave, staff purchase, yearly medical check up, medical card & personal accident insurance, free parking

What you need to do

1. Editorial Management (Magazine & Publications)

• Spearhead Editorial Strategy: Lead the thematic planning and end-to-end production of the corporate magazine to ensure high-quality output.
• Executive Interviewing: Conduct high-level interviews with key leaders and management to extract and craft compelling brand stories.
• Quality Assurance: Direct all proofreading and editing efforts to ensure every piece is insightful, polished, and maintains a consistent brand voice.

2. Podcast & Digital Storytelling

• Creative Show Direction: Act as the "creative brain" behind our Podcast, defining episode themes that resonate with our target audience.
• End-to-End Coordination: Oversee the recording process, guiding guests and hosts to maintain the logical structure and energy each episode. Collaborate with the team to ensure audio quality, post-production, and publishing timelines are met.
• Content Repurposing Strategy: Plan how to bridge long-form audio content into highlights for social media distribution.

3. Performance Copywriting

• High-Impact Digital Copy: Develop persuasive, result-oriented copy for multi-channel digital campaigns. Craft catchy, trend-sensitive headlines designed to capture attention and increase click-through rates (CTR).
• Data-Informed Iteration: Refine copy based on audience feedback and performance metrics to maximise the effectiveness of digital marketing efforts.
• AI Tool Integration: Leverage advanced AI tools to streamline the research, brainstorming, and drafting processes.

Requirements

• Min 4+ years of experience in copywriting, editorial, content writing, or advertising.
• Exceptional writing skills in Chinese for our core audience and a strong professional command of English. BM is a plus. Ability to translate complex product benefits into easy-to-understand language.
• Experience in checking packaging proofs (typos, regulatory compliance) is a strong plus.
• Strategic thinker who understands the Direct Selling business model.
• Please share a portfolio that shows off your best work—whether it’s a deep-dive editorial piece, a brand story you’re proud of, or a digital campaign.

Kindly click "Quick Apply" now if you are keen to join us today!