Senior Business Development cum PR Manager (F&B / Kopitiam)

Oriental Coffee International Sdn Bhd; Puchong; On-site; MYR 200,000 - 250,000; Full time

Job summary

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager to drive business growth and manage public relations. In this strategic role, you will develop partnerships, oversee brand expansion, and coordinate with international markets. The ideal candidate has 5–8 years of relevant experience and a strong background in business development and marketing. This position offers attractive remuneration along with benefits like performance bonuses and incentives.

Benefits

Free Staff Meal

Incentive

Performance Bonus

Qualifications

• 5–8 years of experience in Business Development, PR, or Marketing.
• Experience with mall management and leasing departments in Malaysia is an advantage.
• Experience in overseas business development, franchising, or international expansion is a plus.

Responsibilities

• Drive business growth and develop strategic partnerships.
• Manage public relations and enhance brand presence.
• Conduct market research and competitor analysis.

Skills

Business Development

Public Relations Management

Market Research

Negotiation

Stakeholder Engagement

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Job description

Senior Business Development cum PR Manager (F&B / Kopitiam)

The Senior Business Development cum PR Manager is responsible for driving business growth, developing strategic partnerships, strengthening brand presence, and managing public relations for a kopitiam or F&B group in Malaysia. This role involves expansion planning, operational collaboration, leasing negotiations, marketing direction, overseas market exploration, and media engagement to support sustainable long‑term business performance.

Key Responsibilities

Business Development & Growth

Identify and develop new business opportunities (e.g., franchise expansion, new store sites, partnerships).

Conduct market research and competitor analysis within the kopitiam/F&B industry.

Liaise proactively with mall management and their leasing departments for new site opportunities, tenancy renewals, rental negotiations, and space improvements.

Build and manage relationships with landlords, property developers, suppliers, and corporate partners.

Prepare feasibility studies, business proposals, and investment analyses for new outlets/projects.

Lead negotiations for partnership deals, collaborations, and franchise agreements.

Monitor sales performance and propose initiatives to drive revenue growth.

Strategic Planning

Develop and implement business expansion and brand growth strategies.

Plan store expansions, new concepts, and menu launch strategies.

Analyse consumer insights, market demand, and industry trends to refine business direction.

Overseas Expansion

Identify potential international markets suitable for kopitiam/F&B concept expansion.

Conduct feasibility studies, regulatory assessments, and market‑entry analyses for overseas regions (e.g., Singapore, Indonesia, Middle East, Australia, etc.).

Build relationships with foreign landlords, franchise partners, master franchisees, and international F&B investors.

Lead discussions on international franchise models, licensing agreements, and joint ventures.

Collaborate with legal teams to ensure compliance with foreign regulations, franchising laws, brand IP protection, and operational standards.

Oversee brand adaptation for overseas markets—menu localization, store design, cultural preferences, logistics, and supply‑chain planning.

Coordinate with overseas partners to ensure smooth brand rollout, training, marketing, and operational success.

Public Relations (PR) & Communications

Act as spokesperson to media, partners, and the public.

Manage media relations, press releases, PR events, and crisis communications.

Develop PR strategies to strengthen brand awareness and reputation in Malaysia’s F&B sector.

Maintain strong relationships with influencers, food reviewers, community organisations, and local authorities.

Stakeholder & Community Engagement

Serve as the main liaison with mall management, leasing teams, and property landlords for site approvals, operational matters, and event collaborations.

Manage partnerships with delivery platforms such as GrabFood, Foodpanda, and ShopeeFood.

Build strong relationships with franchisees, outlet managers, and community partners.

Operational Collaboration

Coordinate with Operations to ensure business development and marketing strategies align with outlet capabilities.

Support store teams in executing promotions and customer‑engagement activities.

Gather feedback to improve menu offerings, service quality, and customer experience.

Requirements

Bachelor’s degree in Business, Marketing, Communications, Hospitality, or related field.

Minimum 5–8 years’ experience in Business Development, PR, or Marketing, ideally in the F&B or retail sector.

Experience working with mall management and leasing departments in Malaysia is a strong advantage.

Exposure to overseas business development, franchising, or international expansion is a plus.

Why Join Us

Growing F&B Brand – Be part of an expanding kopitiam/café group with aggressive growth plans.

Strategic & High‑Impact Role – You contribute directly to brand expansion, collaboration, and market presence.

Career Advancement – Work closely with senior management and shape business direction.

Innovative Culture – We welcome new ideas, initiatives and creativity in developing corporate image.

Industry Exposure – Opportunities to network, represent the brand in media/industry events, and drive nationwide business projects.

Attractive Remuneration & Benefits – Competitive salary, incentives based on performance, and recognition for achievements.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in market research?
• How many years of business development experience do you have?
• Do you have experience in a role which requires relationship management experience?
• Which of the following languages are you fluent in?
• Do you possess or have access to your own transportation?

Benefits

• Free Staff Meal
• Incentive
• Performance Bonus