Senior Brand & Marketing Executive, FMCG Beauty

Mandom (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading personal care company in Selangor is seeking a Brand & Marketing Senior Executive to drive brand growth for GATSBY and MOIST DIANE. The successful candidate will co-develop brand strategies and lead integrated marketing campaigns across various channels. Candidates must have 4–6 years of experience in brand marketing within the FMCG industry, with a proven ability to manage campaigns and connect investment to profit outcomes. This position involves collaboration with internal teams to foster creativity and brand loyalty.

Qualifications

• 4–6 years of experience in brand marketing within the FMCG industry (preferred in personal care, beauty, or lifestyle).
• Experience leading integrated marketing campaigns and managing agencies.
• Strong ability to connect marketing investment with sales and profit outcomes.

Responsibilities

• Co-develop brand positioning and yearly marketing plans for GATSBY or MOIST DIANE.
• Lead the development and execution of 360° marketing campaigns.
• Drive deep understanding of target segments through market research.

Skills

Brand marketing experience

Campaign management

Strategic thinking

Analytical skills

Communication skills

Project management

Job description

A leading personal care company in Selangor is seeking a Brand & Marketing Senior Executive to drive brand growth for GATSBY and MOIST DIANE. The successful candidate will co-develop brand strategies and lead integrated marketing campaigns across various channels. Candidates must have 4–6 years of experience in brand marketing within the FMCG industry, with a proven ability to manage campaigns and connect investment to profit outcomes. This position involves collaboration with internal teams to foster creativity and brand loyalty.