Senior Brand Manager

Jobstreet Malaysia; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading recruitment platform is seeking an experienced brand manager in Selangor, Malaysia. The role involves developing brand strategies and executing marketing campaigns across multiple channels. You will lead cross-functional teams to ensure product success and manage budgets effectively. Candidates should have a Bachelor's degree in marketing or business and 3-5 years of brand management experience, ideally in the FMCG or frozen food industry. Strong analytical skills and proficiency in market data tools are required for this fast-paced environment.

Qualifications

• 3-5 years of experience in brand and marketing management, preferably within the FMCG or frozen food industry.
• Ability to turn complex data into clear, actionable insights.
• Thrive in a fast-paced, results-driven environment.

Responsibilities

• Develop and execute brand strategies that align with our business goals.
• Plan and launch marketing campaigns across various channels.
• Lead cross-functional teams to manage product rollout and success.

Skills

Analytical skills

Problem-solving skills

Communication skills

Project management skills

Creative thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

MS Office

Market data tools like Nielsen or Kantar

Job description

Develop and execute brand strategies that align with our business goals.

Keep a close eye on market trends, consumer insights, and competitor activity to spot growth opportunities. Turn these insights into actionable plans for brand growth.

Make sure all brand communications reflect our values, guidelines, and company policies.

Manage brand budgets effectively to maximize ROI while keeping costs in check.

Track brand performance metrics—think sales, market share, and consumer sentiment.

Marketing & Campaign Execution

Plan and launch marketing campaigns across digital, social media, print, and in-store channels.

Work with designers and creative agencies to ensure impactful and effective brand communications.

Monitor the performance of campaigns and make adjustments to keep them on track.

Represent the consumer's voice within the company and ensure brand values are consistently upheld.

Product Development & Management

Lead cross-functional teams (Sales, R&D, Supply Chain, Finance) to roll out new products and manage their in-market success.

Work closely with the quality assurance team to ensure product claims are accurate and meet compliance standards.

Track post-launch performance to identify opportunities for improvement and growth.

Key Responsibilities

• Develop and execute brand strategies that align with our business goals.
• Keep a close eye on market trends, consumer insights, and competitor activity to spot growth opportunities. Turn these insights into actionable plans for brand growth.
• Make sure all brand communications reflect our values, guidelines, and company policies.
• Manage brand budgets effectively to maximize ROI while keeping costs in check.
• Track brand performance metrics—think sales, market share, and consumer sentiment.

Marketing & Campaign Execution

• Plan and launch marketing campaigns across digital, social media, print, and in-store channels.
• Work with designers and creative agencies to ensure impactful and effective brand communications.
• Monitor the performance of campaigns and make adjustments to keep them on track.
• Represent the consumer's voice within the company and ensure brand values are consistently upheld.

Product Development & Management

• Lead cross-functional teams (Sales, R&D, Supply Chain, Finance) to roll out new products and manage their in-market success.
• Work closely with the quality assurance team to ensure product claims are accurate and meet compliance standards.
• Track post-launch performance to identify opportunities for improvement and growth.

Job Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.
• Preference 3-5 years of experience in brand and marketing management, preferably within the FMCG or frozen food industry.
• Strong analytical and problem-solving skills with excellent communication abilities.
• Creative thinker who understands consumer needs and behavior.
• Ability to turn complex data into clear, actionable insights.
• Top-notch project management skills and the ability to work well with others.
• Thrive in a fast-paced, results-driven environment.
• Proficient in MS Office. Experience with market data tools like Nielsen or Kantar will add advantage.