Senior Brand Executive - Food FMCG

Randstad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global FMCG leader is seeking a proactive Senior Brand Executive in Kuala Lumpur. The role involves executing consumer-centric marketing strategies and managing product initiatives to drive growth in a leading food portfolio. Candidates should have a Bachelor's degree in Marketing, 1–4 years of FMCG marketing experience, and a proven track record in campaign execution. This full-time position offers an excellent environment for brand builders to thrive.

Qualifications

• 1–4 years of experience in FMCG marketing, ideally in food or beverage.
• Proven track record in executing successful 360° campaigns and product launches.
• Strong commercial acumen to translate data into brand strategies.

Responsibilities

• Support the development and implementation of brand strategies.
• Lead execution of 360 campaigns across various platforms.
• Analyze sales data and market trends to generate insights.
• Manage the A&P budget effectively and track ROI on marketing investments.
• Liaise with external agencies to ensure high-quality execution.

Skills

Creative problem-solving

Project management

Excellent communication

Stakeholder engagement

Education

Bachelor's Degree in Marketing or Business Administration

Tools

Microsoft Office

Job description

Overview

Our client is a global leader in the FMCG industry, specializing in the food category. They are recognized for their commitment to quality, nutrition, and innovation, owning a portfolio of household brands that are staples in Malaysian kitchens. Their marketing team champions a result-driven and agile culture, providing an excellent environment for brand builders to thrive.

About the Role

We are seeking a proactive and strategic Senior Brand Executive to drive the growth of a leading food portfolio. Working closely with the Marketing Manager, you will be responsible for executing consumer-centric marketing strategies and managing end-to-end product initiatives. This role requires a blend of creative problem-solving and strong execution to ensure brand equity and market leadership in a competitive category.

Key Responsibilities

• Support the development and implementation of brand strategies and annual marketing plans
• Lead the execution of 360 campaigns across ATL, BTL, and digital platforms to drive brand awareness
• Coordinate new product development (NPD) and launches, from concept to market rollout, in collaboration with cross-functional teams
• Analyze sales data, market trends, and competitor activities to generate actionable insights
• Manage the A&P budget effectively, tracking expenditures and ROI on all marketing investments
• Act as the primary liaison with external agencies (creative, media, digital, P.R.) to ensure high-quality execution of campaigns
• Oversee in-store marketing tools, promotions, and channel-specific activations in partnership with the sales team
• Prepare post-mortem reports and performance reviews for senior leadership

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field
• 1–4 years of experience in FMCG marketing, ideally within the food or beverage categories
• Proven track record in executing successful 360° campaigns and product launches
• Strong commercial acumen and ability to translate data into brand strategies
• Excellent communication, stakeholder engagement, and agency management skills
• Proficiency in Microsoft Office and strong project management abilities
• Passionate about consumer behavior and food trends with a proactive mindset

Job Details

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time

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