Senior Brand Executive

Universal Robina Corporation; Klang City; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent FMCG company in Klang City is seeking a Senior Brand Executive to manage brand strategy and execute effective marketing campaigns. The ideal candidate will have at least 3 years of experience in brand management within the FMCG sector, strong skills in consumer communication, and the ability to work collaboratively with various teams. This role requires individuals who can adapt quickly and drive brand performance while achieving set budget goals.

Qualifications

• Minimum 3 years of brand and product experience in FMCG industry.
• Strong interpersonal and communication skills.
• Experience in project management is an added advantage.

Responsibilities

• Support brand strategy and marketing campaigns to enhance awareness.
• Manage marketing campaigns and consumer communication elements.
• Liaise with agencies to execute marketing campaigns effectively.
• Conduct thorough market analysis and consumer insights.
• Support new product development and product management.
• Prepare sales forecasts and monitor performance.
• Achieve brand targets and contribute to budget goals.

Skills

Brand strategy execution

Integrated marketing campaign management

Consumer communication understanding

Team collaboration

Project management

Education

Degree in Business Studies/Marketing/Economics

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for a Senior Brand Executive.

What are the Job Responsibilities?

• Supporting brand strategy and executing effective brand marketing campaigns to enhance brand awareness and equity
• Manage integrated marketing campaigns and all elements of consumer communication relating to brand responsibilities effectively (i.e. Branding, Packaging Design, Advertising Development & Production, Media Effectiveness, Consumer Promotions Sampling, POS Design and production).
• Liaise and work closely with creative, media, PR, digital agencies to design & successfully execute marketing campaigns on time in full
• Understand consumer and market comprehensively; (i.e. insight into consumer dynamics, able to represent the consumer view in all brand decisions and effectively understand the commercial environment). Able to conduct through business analysis and evaluation.
• Supporting new products developments and product renovation management of the NPD process.
• Prepare sales forecasts; monitor sales performance; and adapt plans to improve the sales performance of the product.
• Achieve brand targets, specifically; (i.e responsible for achieving the goals set out in the budget for Marketing; deliver Marketing activity on time and to budget
• Responsible for contributing to the annual goals set out in the Budget.

What are the Qualifications?

• Minimum Degree in Business Studies/Marketing/Economics or equivalent
• Minimum 3 years of brand and product experience with FMCG industry is desirable.
• A team player with good interpersonal and communication skills
• Experience in project management will be an added advantage

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.