Senior BFSI Industry Marketing Lead - Remote

Medium; Remote; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm is seeking a Manager for Industry Marketing to lead marketing strategies in the Banking and Financial Services sector. This fully remote role requires 6-10 years of B2B marketing experience, with strong storytelling capabilities and program management skills. Responsibilities include executing go-to-market plans, developing content, and engaging at industry events. The position offers a competitive salary, opportunities for professional development, and a flexible work environment.

Benefits

Fully remote working environment

Competitive salary based on experience

Opportunities for professional development

Flexible working hours

Inclusive workplace culture

Qualifications

• 6–10 years of B2B marketing experience, with at least 3 years in financial services or fintech.
• Proven ability to engage with senior stakeholders at industry events.
• Familiarity with industry associations and media.

Responsibilities

• Own the vertical strategy and execute the go-to-market plan for Banking & Financial Services.
• Develop and articulate a compelling POV on identity, fraud, and risk prevention.
• Design effective campaigns to accelerate sales pipeline.

Skills

B2B marketing experience

Understanding of enterprise buyer personas

Track record in vertical marketing strategies

Exceptional writing and storytelling

Strong program management skills

Connections within BFSI ecosystem

Tools

macOS

Slack

Zoom

Job description

A leading marketing firm is seeking a Manager for Industry Marketing to lead marketing strategies in the Banking and Financial Services sector. This fully remote role requires 6-10 years of B2B marketing experience, with strong storytelling capabilities and program management skills. Responsibilities include executing go-to-market plans, developing content, and engaging at industry events. The position offers a competitive salary, opportunities for professional development, and a flexible work environment.