Senior Associate & SEO

MoneyHero Group; Remote; MYR 150,000 - 200,000; Full time

Job summary

A fintech company is looking for a remote Senior Associate, SEO to enhance organic growth in the Hong Kong and Taiwan markets. The role requires 3+ years of B2C SEO experience, proficiency in Traditional Chinese, and the ability to implement advanced SEO strategies including AIO and GEO. Successful candidates will collaborate with teams to optimize content and analytics, drive high-intent traffic, and ensure strong organic presence. Join a company helping over 10 million users make better financial decisions.

Benefits

Dynamic work culture

Career growth opportunities

Impactful work in finance

Qualifications

• 3+ years of experience in SEO for B2C, including technical and content optimization.
• Track record of exceeding aggressive growth targets in SEO.
• Writing skills in Chinese and fluent verbal skills in English.

Responsibilities

• Develop a localized SEO roadmap for Hong Kong and Taiwan.
• Implement AIO and GEO strategies to drive organic growth.
• Conduct deep audits and directly fix site architecture and SEO issues.
• Collaborate with content teams for AI-leveraged content scaling.
• Own the SEO analytics dashboard using GA4 and Google Search Console.

Skills

Technical SEO

Content Marketing

Keyword Research

English fluency

Tools

Screaming Frog

Ahrefs

Google Search Console

Job description

Senior Associate, SEO (Traditional Chinese required for Hong Kong & Taiwan Market)

This is a fully remote role to be based in Malaysia. We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines and Taiwan.

We are looking for a data-driven, AI-savvy Senior Associate, SEO to own and accelerate organic growth across our Hong Kong and Taiwan markets. This is a "hands-on" execution role. You will be responsible for dominating the "Search Universe" from traditional SERPs to the new frontiers of AI Overviews (AIO) and Generative Engine Optimization (GEO) to drive high-intent unpaid traffic.

YOUR TASK

• Develop and execute a localized SEO roadmap for Hong Kong and Taiwan, balancing technical excellence with high-velocity content deployment to maximize and increase unpaid traffic.
• AIO & GEO Pioneering: Implement strategies to ensure our products are cited in AI Overviews, ChatGPT Search, and Perplexity. Optimize for "Brand Citations" and "Information Retrieval" to stay ahead of the AI shift.
• Technical SEO Mastery: Perform deep-dive audits and hands-on fixes for site architecture, Schema markup (Financial/Product/Review), and Core Web Vitals to ensure 100% crawlability and indexation across regional domains.
• AI-Leveraged Content Scaling: Work with the content team to use AI tools for rapid keyword research, clustering, and localizing content for the TW market (Mandarin) vs. HK market (Cantonese/Traditional Chinese).
• Competitive Intelligence: Conduct aggressive gap analysis against regional competitors. Identify "Search Intent" shifts and capitalize on emerging financial trends (e.g., new credit card launches or tax season) before they peak.
• Performance Analytics: Own the SEO dashboard for both markets. Use GA4, Google Search Console, and AI-tracking tools to report on Organic CTR, GEO Visibility, and Lead Conversion rates.
• Stakeholder Sync: Collaborate with Product and Tech teams in Agile sprints to ensure SEO requirements (Hreflang, canonicals, etc.) are prioritized in the regional product roadmap.
• Authority Building: Execute organic link-building campaigns through content exchanges and digital PR to restore Domain Authority (E-E-A-T) post-core updates.

SKILLS & REQUIREMENTS

• 3+ years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience
• Subject matter expert in all core SEO areas including but not limited to Content, Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.) and Off-Page Optimization (backlinks, domain authority, etc.)
• Deep understanding of how Large Language Models (LLMs) source information. You know how to optimize content for semantic relevance and authoritativeness (E-E-A-T) to win in AI search.
• Advanced Tool Stack: Expert-level, hands-on experience with:
  • Crawl/Audit: Screaming Frog, DeepCrawl, or Lumar.
  • Research/Rank: Ahrefs, Semrush, and Moz.
  • AI/Optimization: SurferSEO, NeuronWriter, or Perplexity for research.
  • Data: Google Search Console (API usage is a plus), GA4, and BigQuery.
• Writing skills in Chinese, fluent verbal skills in English
• Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.