Sales & Product training

zeekr@malaysi; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

An automotive luxury brand in Kuala Lumpur seeks a Training Specialist to enhance dealer sales teams through high-quality training. The role involves developing and implementing training content, conducting evaluations, and producing training materials. Ideal candidates have 3-5 years in sales training, particularly within luxury brands, and are multilingual, effective communicators. Strong execution and adaptability to dealer work schedules are crucial for success in this hands-on role.

Qualifications

• 3-5 years of experience in sales training, preferably in automotive or luxury brands.
• Training experience in luxury or automotive brands is an advantage.
• Ability to communicate effectively with Mandarin speaking clients.

Responsibilities

• Conduct high-quality training for dealer sales teams.
• Develop and implement training content aligned with brand objectives.
• Evaluate training effectiveness through various methods.
• Produce and maintain training materials.
• Report dealer feedback and market insights.

Skills

Strong multilingual training capabilities (BM/English/Mandarin)

Excellent teaching and communication skills

Familiarity with high-end sales processes

Proficient in PPT and Excel

Job description

Key Responsibilities

Be responsible for providing high-quality training to the sales teams of dealers, including product knowledge, sales skills, soft skills, and premium customer experience training. Through systematic courses, practical guidance, and on-site mentoring, enhance the professionalism and service capabilities of the dealer sales teams to ensure that the ZEEKR brand and customer experience remain at the leading level in the same class.

Training Content Development & Implementation

Formulate and roll out training content aligned with brand strategic objectives, vehicle model attributes, and the end-to-end customer journey, covering core modules including product expertise, sales workflow protocols, test-drive standard operating procedures (SOPs), customer engagement competencies, and vehicle delivery experience optimization.

Develop specialized training programs for luxury customer experience management, encompassing high-end etiquette, standardized reception protocols, refined service touchpoints, and systematic complaint resolution methodologies.

Sales Competence & Product Training (Core Priority)

Deliver systematic sales skills training encompassing customer demand diagnosis, value proposition articulation, objection resolution, and high-net-worth client engagement strategies.

Elevate sales practitioners' on-the-job performance via immersive role-play simulations and scenario-driven drills.

Regularly visit distributors to assist in optimizing the sales process on-site, conducting store walkthroughs, and accompanying test drives.

Guide sales consultants to enhance customer experience and improve their closing skills in real situations.

Training Effectiveness Evaluation

Measure the effectiveness of the training through tests, evaluation forms, mystery shopping, and sales data analysis.

Training Materials Production and Maintenance

Compile training manuals, course materials, case libraries, test drive SOPs, and delivery SOPs.

Continuously update market information and competitor analysis materials.

Market Insights and Feedback

Report the dealer feedback, customer voices (VOC) and market trends to the headquarters team promptly.

Assist in optimizing product selling points, sales strategies and customer experience processes.

Requirements

3-5 years of experience in sales training, automotive company training, automotive retail management, and luxury brand customer service (preferred).

Candidates with training experience in luxury or automotive brands will be given priority for recruitment.

Skill Requirements

Strong multilingual (BM/English/Mandarin) training capabilities, with clear expression to liaise with Mandarin speaking clients.

Excellent teaching, communication and on-site coaching skills.

Familiar with high-end sales processes, consultative sales methods, and customer service standards.

Capable of hosting role-plays, workshops, and on-site practical coaching.

Proficient in PPT, Excel, data analysis and training evaluation methods.

Other Qualities

Have a proper image and possess a high level of service awareness (Service Excellence).

Can adapt to the frequent work schedule of visiting dealers.

Have a strong sense of responsibility, strong execution ability and good learning ability.

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