Sales & Marketing Manager (FMCG)

Monroe Consulting Group; Malaysia; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading multinational consumer goods company in Malaysia is seeking an experienced Country Business Development & Marketing Manager to drive sustainable growth for its health brands. The successful candidate will partner with the Country Manager, managing distributors, executing strategic marketing campaigns, and ensuring compliance. The ideal applicant will have at least 5 years of relevant experience, excellent negotiation and communication skills, and a strong ability to influence stakeholders. This role offers the opportunity to significantly impact brand presence in the market.

Qualifications

• Minimum 5 years of experience in sales, marketing, or brand management in personal care or related consumer goods.
• Proven success in developing and executing strategic plans for business growth.
• Experience managing marketing budgets and delivering ROI-driven campaigns.

Responsibilities

• Partner with Country Manager to develop business strategies.
• Recruit and manage distributors for market coverage.
• Implement strategic sales and marketing plans.

Skills

Negotiation skills

Communication skills

Relationship building

Analytical skills

Problem-solving

Leadership

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Executive recruitment company Monroe Consulting Group Malaysia's Consumer Division is recruiting on behalf of a leading multinational consumer goods company. Our respected client, with a strong global footprint, is seeking an experienced Country Business Development & Marketing Manager to support the expansion of company brands into the market. This role will focus on establishing and driving sustainable growth for current and future health brands.

Job Summary:

The successful candidate will partner closely with the Country Manager to spearhead business development, distributor management, and marketing activities for the company brands. This role carries end-to-end responsibility for building market presence, recruiting and managing local partners, executing strategic campaigns, and ensuring compliance across import and regulatory processes.

Job Description:

• Support the Country Manager in developing and executing business strategies for company brands in Malaysia.
• Recruit, appoint, and manage distributors and marketing agencies to ensure effective market coverage and execution.
• Develop and implement company-aligned strategic sales and marketing plans to achieve revenue growth and market share objectives.
• Create and roll out annual marketing campaigns across multiple channels (digital, print, and social media), aligned with central and regional marketing directions.
• Collaborate with product development and management teams to synchronize sales, marketing, and product initiatives.
• Identify new business opportunities, partnerships, and distribution channels to expand market reach.
• Monitor sales, market trends, and competitor activities to provide actionable insights and optimize strategies.
• Prepare monthly reports on brand performance, including distribution, sales, stock and inventory, promotions, competitors, and A&P expenditure.
• Manage the sales and marketing budget effectively, ensuring accurate allocation, reporting, and control of A&P spend.
• Support the importation process (import feasibility studies, quarantine, customs clearance, and product registration) to ensure smooth market entry and compliance.
• Build and maintain strong relationships with key clients, stakeholders, and cross-functional colleagues to drive business success.

Key Job Requirements Include:

• Bachelor's degree in Business Administration, Marketing, or related field;
• Minimum 5 years of experience in sales, marketing, or brand management in personal care, food, confectionery, snacks, or related consumer goods, with proven exposure to distributor management.
• Demonstrated success in developing and executing strategic plans to deliver business growth.
• Strong negotiation, communication, and relationship-building skills with the ability to influence stakeholders.
• Experience managing marketing budgets and delivering ROI-driven campaigns.
• Excellent analytical, problem-solving, and decision-making abilities.
• High level of leadership and interpersonal skills to inspire and motivate teams.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
• Studying or the willingness to study towards a CIPD qualification would be an added advantage.