Sales Executive

Sunlight Galaxy; Selangor; Hybrid; MYR 30,000 - 50,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Business Development Executive to drive market penetration. This role involves acquiring new clients, managing accounts, and overseeing logistics while ensuring a consistent sales process. The ideal candidate has experience in sales, possesses strong negotiation skills, and is passionate about sports. Frequent travel is expected, and proficiency in local dialects is a plus. Join a dynamic team dedicated to enhancing brand presence and achieving sales targets.

Qualifications

• Proven work experience as Sales Executive, preferably in Retail, FMCG, or Sports industry.
• Valid driver's license and own a reliable vehicle, willing to travel outstation 50-70% of the time.
• Passion for sports or knowledge of sports equipment/footwear specifications is a major advantage.
• Proficiency in local dialects helpful when dealing with traditional shop owners.

Responsibilities

• Identify and cold-call potential clients in assigned territories.
• Build long-term trust with store owners and retail managers.
• Manage travel claims within company budget.
• Accurately record orders and coordinate with HQ for timely delivery.
• Submit weekly sales reports, visit logs, and market feedback.

Skills

Sales skills

Negotiation skills

Relationship building

Self-discipline

Resilience

Job description

Business Development (Market Penetration)

• New Account Acquisition: Identify and cold‑call potential clients in assigned outstation territories.
• Pitching: Present product catalogs and samples to store owners of Pro Shops and Shoe retailers, highlighting USPs and profit margins.
• Competitor Analysis: Monitor competitor activities, pricing strategies, new product launches within local sports shops to adjust sales tactics accordingly.

Account Management

• Relationship Building: Build long‑term trust with store owners and retail managers to ensure our brand is their preferred recommendation.
• Inventory Management: Regularly check client stock levels to prevent out‑of‑stock scenarios and push for restocking of fast‑moving SKUs.
• Visual Merchandising: Ensure POS materials (posters, stands, displays) are visible and attractive within the shop.

Outstation & Logistics Management

• Route Planning: Efficiently plan weekly/monthly travel routes to maximize number of shop visits per trip.
• Sample Management: Ensure product samples kept in good condition while traveling and are readily available for demonstration.
• Cost Management: Manage travel claims (mileage, accommodation, tolls) within company budget.

Sales Administration

• Order Processing: Accurately record orders and coordinate with HQ warehouse for timely delivery.
• Collections: Assist finance department in collecting outstanding payments or cheques during client visits.
• Reporting: Submit weekly sales reports, visit logs, and market feedback to the Sales Manager.

Requirements

• Experience: Proven work experience as Sales Executive, preferably in Retail, FMCG, or Sports industry.
• Mobility: Valid driver’s license and own a reliable vehicle. Willing to travel outstation 50-70% of the time.
• Industry Knowledge: Passion for sports or knowledge of sports equipment/footwear specifications is a major advantage.
• Language: Proficiency in local dialects (depending on territory) helpful when dealing with traditional shop owners.
• Soft Skills
  • High resilience and ability to handle rejection.
  • Self‑discipline (working without supervision).
  • Strong negotiation skills.

Key Performance Indicators (KPIs)

• New Doors Opened: Number of new Pro Shops or Sports Shops onboarded per month.
• Sales Revenue: Total sales volume vs. monthly target.
• Visit Frequency: Number of effective client visits per week.
• Collection Days: Speed of payment collection from clients.