Retail Social Media Executive

vivo Malaysia; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading smartphone retailer in Malaysia is seeking a Social Media Manager to oversee retail social media operations. The role involves developing robust social media strategies, conducting training sessions for over 100 Store Managers, and analyzing data to optimize engagement and conversion. Candidates should have 1-3 years of experience in social media, a strong understanding of TikTok, and ability to communicate in English, Mandarin, and Bahasa Melayu. This position plays a crucial role in connecting online content with physical store traffic.

Qualifications

• 1-3 years of experience in Social Media Operations or Content Strategy.
• Expert-level understanding of platform algorithms and content distribution.
• Proficient in English, Mandarin, and Bahasa Melayu.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Conduct regular training sessions for Store Managers and retail staff.
• Analyze performance data across all retail social media accounts.

Skills

Experience in Social Media Operations

Expert-level understanding of TikTok

Strong communication skills

Mobile photography skills

Basic graphic design skills

Tools

CapCut

Job description

Core Objective

To build and manage vivo’s retail social media matrix, empowering 100+ Concept Stores across Malaysia to maximize footfall and conversion through high-impact, localized content.

Key Responsibilities

Strategy & Standard Setting

• Develop and execute comprehensive social media strategies for all retail stores across TikTok, XiaoHongShu (XHS), and Facebook.
• Define, implement, and continuously optimize standardized SOPs for retail social media accounts, including visual aesthetics, copywriting tone of voice, hashtag strategies, and community engagement protocols.

Content Hub Management

• Plan and produce high-quality “Viral Templates” and creative assets that store managers can easily localize or replicate.
• Monitor trending topics and viral formats in real time, providing clear and actionable guidance for stores to participate in trends, ensuring vivo remains at the forefront of local social media conversations.

Empowerment & Training

• Conduct regular training sessions for 100+ Store Managers and retail staff on short‑video filming, editing, and live‑streaming techniques.
• Identify, develop, and nurture internal “Staff KOLs” to humanize the brand and drive authentic engagement at the store level.

Traffic Conversion & Analytics

• Analyze performance data across all retail social media accounts to optimize the Online-to-Offline (O2O) conversion funnel.
• Strategize and implement methods to maximize organic reach and drive physical footfall to vivo Concept Stores.

Requirements

• Experience: 1 - 3 years of experience in Social Media Operations or Content Strategy. Experience in Retail, Smartphones, or 3C Consumer Electronics is a strong advantage.
• Platform Mastery: Expert‑level understanding of TikTok, XiaoHongShu (XHS), and Facebook, including platform algorithms, content distribution mechanics, and viral content structures.
• Training Skills: Strong communication and presentation skills, with the ability to translate complex filming and editing techniques into clear, easy‑to‑follow SOPs for non‑creative retail staff.
• Creative Flair: Strong aesthetic sense with hands‑on skills in mobile photography, short‑video editing (e.g. CapCut), and basic graphic design.
• Language: Proficient in English, Mandarin, and Bahasa Melayu to effectively engage a diverse workforce and support multi‑lingual content creation.
• Drive: Proactive, results‑oriented, and capable of managing large‑scale retail projects in a fast‑paced environment.