Retail Marketing Manager - MSSD

HONOR; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading consumer electronics brand in Kuala Lumpur seeks a visionary Retail Marketing Manager to architect a consumer-experience-driven marketing framework. This role requires strategic leadership to connect marketing strategies with business growth, partner cross-functionally to drive high-impact initiatives, and leverage insights for competitive positioning. Candidates should have 5+ years of retail marketing experience, strong leadership skills, and a Bachelor's degree in Marketing or Business.

Qualifications

• 5+ years of retail marketing experience, preferably in consumer electronics.
• Experience designing and executing strategies with measurable results.
• Strong expertise in offline marketing strategies.

Responsibilities

• Design and implement a consumer-experience-driven retail marketing framework.
• Lead the retail marketing team with a holistic vision.
• Partner with Sales and Operations for integrated retail initiatives.
• Leverage market intelligence to shape retail strategies.
• Oversee retail marketing investments and ensure strong ROI.
• Mentor and cultivate a high-performing marketing team.
• Define success metrics and monitor campaign impact.
• Influence product and channel strategies with consumer-first perspectives.

Skills

Leadership skills

Analytical capability

Communication

Cross-functional collaboration

Data-driven decision-making

Education

Bachelor's degree in Marketing or Business

Job description

Role Summary

We are looking for a visionary Retail Marketing Manager to architect and lead a consumer-experience–driven retail marketing system. This role goes beyond campaign execution — it requires building structured capabilities that strengthen brand equity, transform retail touchpoints, and drive measurable commercial success. The right candidate will not only deliver results but also inspire and develop a team with a global perspective, aligning retail marketing with long-term business growth.

Key Responsibilities

• Systematic Marketing Capability: Design and implement a structured retail marketing framework centered on consumer experience, ensuring consistency and excellence across all offline retail touchpoints.
• Strategic Leadership: Lead the retail marketing team with a holistic, big-picture vision, connecting marketing strategies directly to commercial success and long-term growth.
• Cross-Functional Alignment: Partner with Sales, Operations, and Purchasing to deliver integrated, high-impact retail initiatives that elevate both customer engagement and business performance.
• Insight-Driven Strategy: Leverage market intelligence and consumer insights to shape forward-looking retail strategies, positioning the brand ahead of industry trends.
• Resource & Budget Stewardship: Oversee retail marketing investments, ensuring optimal resource allocation and strong ROI while balancing brand-building and sales imperatives.
• Talent Development: Mentor and cultivate a high-performing team with strategic thinking, global vision, and execution excellence, fostering a culture of innovation and accountability.
• Performance & Optimization: Define success metrics, monitor campaign impact, and embed continuous improvement into the retail marketing system.
• Business Partnership: Represent retail marketing at the management level, influencing broader product, channel, and business strategies with consumer-first perspectives.

Requirements

• i. Bachelor’s degree in Marketing, Business, or a related field; postgraduate qualifications are an advantage.
• ii. At least 5 years of proven experience in retail marketing, with strong expertise in offline marketing strategies; experience in consumer electronics is highly preferred.
• iii. Demonstrated success in designing and executing retail marketing strategies that deliver measurable business results.
• iv. Strong leadership skills with the ability to inspire teams, influence stakeholders, and manage cross-functional collaboration.
• v. Strategic thinker with excellent analytical capability, commercial acumen, and the ability to balance creativity with data-driven decision-making.
• vi. Exceptional communication, presentation, and stakeholder management skills, with the confidence to engage at senior levels.
• vii. Resilient, adaptable, and able to thrive in a fast-paced, competitive market environment.