Remote Senior Product Marketing Manager — B2B SaaS

Medium; Remote; MYR 160,000 - 241,000; Full time

Job summary

A leading technology firm is seeking a Product Marketing Manager to enhance customer engagement and drive product adoption. This role involves developing in-product campaigns, utilizing product analytics, and supporting go-to-market strategies for product launches. The ideal candidate will merge analytical insights with creative marketing strategies. This position allows for a fully remote working environment, emphasizing collaborative efforts across various teams to foster an impactful and innovative approach to public safety technology.

Benefits

Fully remote work environment

Impact-driven projects

Collaborative cross-departmental efforts

Qualifications

• 5+ years of experience in B2B SaaS product marketing.
• Proven success in driving product adoption through messaging systems.
• Proficiency with product analytics tools and experimentation frameworks.
• Experience in collaborating with cross-functional teams.
• Strong analytical skills with a focus on data-driven decision making.
• Excellent communication skills to synthesize insights into narratives.

Responsibilities

• Develop and execute in-product campaigns to drive awareness and adoption.
• Utilize product analytics to identify engagement opportunities.
• Design compelling messaging that enhances user journeys.
• Create A/B experiments to optimize product activation.
• Support GTM plans for new product launches.
• Collaborate across teams to coordinate launch messaging.
• Analyze and share insights on product engagement metrics.
• Refine best practices for consistency across product lines.

Skills

B2B SaaS product marketing

Messaging systems

Product analytics tools

Data-driven decision making

Communication skills

Job description

A leading technology firm is seeking a Product Marketing Manager to enhance customer engagement and drive product adoption. This role involves developing in-product campaigns, utilizing product analytics, and supporting go-to-market strategies for product launches. The ideal candidate will merge analytical insights with creative marketing strategies. This position allows for a fully remote working environment, emphasizing collaborative efforts across various teams to foster an impactful and innovative approach to public safety technology.