Regional Marketing Manager, APAC

LRQA; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A global risk management leader is seeking a Regional Marketing Manager to drive marketing strategies across Asia Pacific. This role requires a minimum of 8 years in B2B marketing with proven leadership skills. Responsibilities include managing campaigns, collaborating with teams, and optimizing marketing efforts. Join a transformative journey that prepares businesses against risk.

Qualifications

• Minimum 8 years' experience in B2B marketing, campaign management and execution.
• Proven leadership skills with the ability to influence, delegate and manage cross-functional teams.
• Experience in both transactional and account-based marketing within B2B or professional services.

Responsibilities

• Lead a high-performing team to deliver strategic, data-driven marketing campaigns.
• Develop and execute regional marketing strategies aligned with business goals.
• Manage regional marketing budgets, agency relationships and campaign performance.

Skills

B2B marketing

Campaign management

Leadership skills

Communication skills

Analytical mindset

Fluency in English

Education

Degree in marketing or related discipline

Tools

Microsoft Dynamics CRM

Google Analytics

Hootsuite

SEMRush

Job description

Risk doesn’t sleep. Neither do we.

At LRQA, we help businesses navigate an increasingly complex global risk landscape. As the leading partner in connected risk management, we empower over 61,000 clients in 150+ countries to prepare, prevent and protect against risk—turning uncertainty into opportunity.

We’re now looking for a Regional Marketing Manager to lead our Asia Pacific marketing strategy and drive growth across one of the world’s most dynamic regions.

Your Mission

As Regional Marketing Manager, you’ll lead a high-performing team to deliver strategic, data-driven marketing campaigns that generate demand, build brand awareness, and support sales targets. You’ll collaborate across global and regional teams to shape LRQA’s presence in APAC and help us stay one step ahead.

How will you make an impact

Develop and execute regional marketing strategies aligned with global and regional business goals.

Lead and coach a regional marketing team to deliver high-impact campaigns and measurable results.

Drive demand generation, lead acquisition and brand awareness through multi-channel campaigns.

Collaborate with sales, product and operations to optimise pricing, product mix and market positioning.

Manage regional marketing budgets, agency relationships and campaign performance.

Implement Account-Based Marketing (ABM) and transactional campaigns using tools like Microsoft Dynamics CRM, GA4 and Power BI.

Ensure brand consistency and content localisation across all channels – from digital and PR to events and partnerships.

Analyse campaign performance, prepare reports and make data-driven recommendations for improvement.

Support LRQA’s thought leadership and PR strategies to strengthen industry presence and stakeholder relationships.

About You

Degree-level education in marketing or a related discipline.

Minimum 8 years’ experience in B2B marketing, campaign management and execution.

Experience in the Risk Assurance sector is a plus, but not essential.

Proven leadership skills with the ability to influence, delegate and manage cross-functional teams.

Strong communication skills, with fluency in English and a local language.

Experience in both transactional and account-based marketing within B2B or professional services.

Proficiency in marketing technologies including Microsoft Dynamics CRM, Google Analytics, Hootsuite, SEMRush or similar.

Highly organised, adaptable and able to manage multiple priorities under tight deadlines.

Analytical mindset with experience in campaign reporting and performance optimisation.

A proactive, resilient and enthusiastic team player with a “can do” attitude.

Why LRQA?

Join a global leader in risk management, trusted by thousands of clients worldwide.

Be part of a transformational growth journey, backed by investment and innovation.

Work with purpose – helping businesses prepare, prevent and protect against risk.

Collaborate with passionate experts in a culture that values clarity, foresight and possibility.

Ready to Shape the Future of Risk?

If you’re ready to lead marketing across Asia Pacific and help LRQA build a stronger, more secure future for our clients, we’d love to hear from you.

Apply now

Be part of our next chapter.

Unlock job insights

Salary match Number of applicants Skills match

Researching careers? Find all the information and tips you need on career advice.