Regional Loyalty Program Lead

Randstad; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B retail chain is looking for a Loyalty Program Specialist. You will design and optimise loyalty programs using customer data while overseeing regional operations. The ideal candidate should have at least 3 years of experience in loyalty, CRM, and marketing analytics. Knowledge of CRM tools and consumer behaviour is essential. This full-time role is based in Shah Alam, Malaysia and offers a dynamic work environment.

Qualifications

• Minimum 3 years of regional experience in loyalty or performance marketing.
• Expertise in retention strategies and customer lifetime value drivers.
• Hands-on experience with analytics tools and loyalty programs.

Responsibilities

• Design, enhance, and optimise the Loyalty Program using customer data.
• Execute regional loyalty operations and create a regional loyalty playbook.
• Collaborate with CRM team to integrate loyalty initiatives and boost revenue.

Skills

Loyalty program design

Marketing analytics

CRM platforms

Consumer behaviour knowledge

Data analysis (GA4, Mixpanel)

Education

Bachelor Degree

Tools

Salesforce

CleverTap

Microsoft Excel

Job description

A leading F&B retail chain is looking for a Loyalty Program Specialist. You will design and optimise loyalty programs using customer data while overseeing regional operations. The ideal candidate should have at least 3 years of experience in loyalty, CRM, and marketing analytics. Knowledge of CRM tools and consumer behaviour is essential. This full-time role is based in Shah Alam, Malaysia and offers a dynamic work environment.