Regional Content & Creative Lead

ShopBack; Remote; MYR 90,000 - 120,000; Full time

Job summary

A digital cashback leader is seeking a Regional Content & Creative Lead to craft engaging, high-performing content across platforms like Meta and TikTok. This role requires a blend of strategy and hands-on execution, focusing on short-form video and user-generated content. The ideal candidate has extensive experience in content creation and marketing, with a proven ability to drive measurable results. Competitive benefits include career advancement opportunities and a work-from-anywhere policy.

Benefits

Competitive compensation

Work-From-Anywhere benefit

Career progression paths

Qualifications

• 5–10+ years of experience in content, creative, or performance marketing roles.
• Strong portfolio of multi-format work, especially social and short-form video.
• Hands-on experience in content creation and editing.

Responsibilities

• Develop and own content and creative strategy for Online Marketing.
• Lead end-to-end content production: ideation, scripting, shooting, editing.
• Partner with channel owners to ensure creatives align with media strategy.

Skills

Content creation

Social media marketing

Video production

Collaboration

Tools

CapCut

Adobe Premiere

Photoshop

Final Cut

Figma

Canva

Job description

Our Journey

ShopBack began in 2014 as a late‑night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co‑founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We’re building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About the Role

We’re looking for a hands‑on Regional Content & Creative Lead to shape how ShopBack shows up across our marketing ecosystem. You’ll own the content & creative stream within Online Marketing (OM) – working alongside our MarTech and OM leads – with a strong focus on creator‑led, short‑form video and UGC‑style performance creatives across Meta and TikTok, while also driving static, rich media, and other creative formats across channels (e.g. social, CRM, onsite, display, partner assets). This is not a pure “strategy” or “deck‑making” role – you’ll be deep in the work: scripting, shooting, editing, designing, iterating, and then scaling what works across markets through playbooks, toolkits, creator programs, and over time building and mentoring a small but high‑performing creative pod around you.

Key Responsibilities

• Content & Creative Strategy
• Develop and own a content and creative strategy for Online Marketing across markets, with emphasis on short‑form, creator‑led content plus supporting static and rich media assets.
• Translate business and performance goals (acquisition, activation, engagement, revenue) into clear content themes, formats, and series across social, CRM, onsite, and other paid/owned channels.
• Define a distinctive creative POV for how ShopBack shows up on Meta, TikTok and other touchpoints – native to each platform and format.

• Hands‑on Content Creation & Production
• Lead end‑to‑end content production: ideation, scripting, shooting (mobile‑first), editing, designing, captioning, and publishing – and, at other times, plug into specific parts of the process to move quickly.
• Use tools such as CapCut, Adobe Premiere, Final Cut, Photoshop, Figma, Canva, or similar to create and edit assets yourself.
• Test new hooks, formats, layouts, and visual styles to keep creatives fresh, platform‑native, and high performing.
• Build repeatable frameworks and playbooks for creator and UGC content that markets can adapt and scale.

• Channel Execution & Performance Collaboration
• Partner with OM leads and channel owners to ensure creatives are tightly aligned with media strategy, targeting, and experiments across social, CRM, onsite placements, and paid media.
• Run creative A/B tests (hooks, thumbnails, CTAs, formats, layouts) and use performance data to double down on winners and sunset underperformers.
• Ensure all creatives are native to each channel and format (e.g. TikTok vs Reels, story vs feed, CRM vs in‑app vs onsite) rather than purely repurposed.

• Regional Enablement & Governance
• Act as the regional content & creative owner within OMguidelines, templates, and best practices for markets.
• Create modular assets and toolkits (video templates, static layouts, messaging frameworks) that can be easily localized and reused by country teams.
• Partner with local teams to adapt content for cultural nuance and relevance while maintaining brand and creative standards.

• Future Team Building (Player‑Coach)
• Start as a highly hands‑on individual contributor, setting the quality and pace bar through your own work.
• Over time, help shape the resourcing model (in‑house creators, editors, designers, agencies) and recruit, coach, and develop a small creative team within OM.

Requirements

• 5–10+ years of experience in content, creative, social, or performance marketing roles (agency or in‑house)
• Comes with a strong portfolio of multi‑format work – especially social and short‑form video.
• Hands‑on content creation experience is a must – you’ve personally created, edited, and shipped content.
• Proven experience with creator‑led and/or UGC‑style campaigns that drive measurable outcomes.
• Deep understanding of Meta (Facebook/Instagram) and TikTok – trends, formats, audience behaviours, and what makes content perform on each platform. Experience with other channels (e.g. YouTube Shorts, display, in‑app/onsite placements, CRM) is a plus.
• Experience working across multiple markets or in a regional capacity is a plus.
• Prior experience in consumer apps, fintech, e‑commerce, or marketplaces is a plus.
• Fast‑moving, experimental mindset – comfortable iterating quickly, trying new ideas, and learning from data.
• AI Adoption - Demonstrated use of AI tools (e.g. ChatGPT, CapCut AI, Veo 3, or similar) to accelerate ideation, scripting and content variations → speed up editing and asset production workflows → improve productivity and scale creative testing effectively.

ShopBackers' DNA

Grit - We tackle all challenges head‑on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data‑protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [e-mail].