Product Marketing Manager

Azeus Systems Limited; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A technology firm is seeking a Product Marketing Leader in Kuala Lumpur to define product positioning, launch plans, and marketing strategies. The role requires 2-3 years of product marketing leadership experience in a B2B context, requiring strong communication, ownership, and teamwork skills. The successful candidate will collaborate with sales teams and support customer success initiatives to drive product adoption and retention.

Qualifications

• At least 2 to 3 years of product marketing leadership experience from a B2B company.
• Must possess ownership and teamwork ethic.
• Able to work under pressure in a fast-moving environment.

Responsibilities

• Define product positioning and messaging based on market requirements.
• Plan product launch and manage its cross-functional execution.
• Develop product marketing strategies and track their status.

Skills

Product marketing leadership

Communication skills

Teamwork

Analytical skills

Customer orientation

Education

Bachelor's or College degree

Job description

Key Responsibilities

• Define product positioning and messaging based on market requirements to drive adoption and retention
• Plan the launch of the product and its go-to-market strategy, and manage its cross-functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficiently
• Help product team prioritize features by bringing in market and customer context
• Utilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to drive inbound and outbound interest and convert top-of-funnel traffic into qualified leads
• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information
• Equip sales teams with the right tools and content (e.g. competitive intelligence, objection handling guides, case studies, ROI studies) to help them sell more effectively by understanding use cases, buyer personas, and value messaging
• Support customer success with onboarding materials, feature adoption campaigns, and upsell/cross-sell positioning, while highlighting customer success stories and building advocacy programs
• Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data

Qualifications

• Candidate must possess at least a Bachelors/College degree
• With at least 2 to 3 years of product marketing leadership experience from a B2B company
• Must have an ownership and take charge personality but also possess a strong teamwork ethic
• Must have a global perspective and be able to work in a cross-cultural environment
• Able to work under pressure in a fast-moving and high-growth environment
• Self-driven, high initiative, and results-oriented
• Excellent written and verbal communication and presentation skills
• Aggressive, analytical, and collaborative
• Good grasp on the industry's development and trends
• Must have a business/entrepreneurial mindset
• Customer-oriented

For regular position, full-time employment.