Product Marketer Executive

POWERLIFE (M) SDN. BHD.; Seremban; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm located in Negeri Sembilan, Malaysia, seeks a Marketing Specialist to conduct market research, produce engaging marketing materials, and manage campaigns to enhance brand visibility. The role involves analyzing customer feedback and supporting product messaging across various channels. Candidates should have experience in marketing strategy and campaign execution, along with strong content creation skills, aiming to bridge customer needs with compelling product offerings.

Qualifications

• Experience in market research and data analysis.
• Strong writing and content creation skills.
• Ability to execute marketing campaigns effectively.

Responsibilities

• Conduct market research to identify trends and customer needs.
• Produce marketing collateral such as product guides and presentations.
• Execute marketing campaigns to generate awareness and leads.

Job description

Conduct market research to identify trends, customer needs, and competitor activities.

Interpret data to support product positioning and strategic recommendations.

Assist in developing compelling product messaging that differentiates products in the market.

Ensure consistent brand voice and messaging across all marketing channels.

Support cross‑functional teams to execute go‑to‑market strategies for product launches.

Assist in identifying effective channels and tactics to reach the target audience.

Content Creation

Produce marketing collateral such as product guides, brochures, digital content, presentations, website copy and other relevant material.

Support the sales team with product training, presentation content, and selling tools.

Develop documentation on product benefits, usage, and features.

Campaign Management

Execute marketing campaigns to generate awareness, leads, and conversions.

Monitor campaign performance and recommend corrective actions.

Customer Feedback Integration

Collect and analyze customer feedback to support improvements in product features and marketing communication.

Collaborate with product development teams to align improvements with user needs.