PR & Communications Lead

Bjak Sdn Bhd; Kuala Lumpur; Hybrid; MYR 100,000 - 140,000; Full time

Job summary

A leading digital insurance platform is seeking a PR & Communications Lead to shape and protect the corporate narrative across channels. Role includes overseeing messaging strategies, managing media relations, and handling crisis communications. Candidates should have 6+ years experience in public relations, with a proven ability to secure media coverage and exceptional communication skills. Join a dynamic team dedicated to transforming financial access with competitive compensation and a hybrid work model.

Benefits

Competitive compensation

Hybrid work arrangement

Impact scaling opportunities

Qualifications

• 6+ years of experience in Public Relations or Corporate Communications.
• Track record of securing high-impact media coverage.
• Experience in crisis communication and media responses.

Responsibilities

• Oversee messaging strategy across all channels.
• Lead media relations and manage journalist relationships.
• Develop external communications assets and narratives.

Skills

Public Relations

Crisis Communication

Media Relations

Written and Verbal Communication

Digital Internal Communications

Job description

Drive Narrative. Shape Reputation. Make Every Message Count.

At BJAK, we're building Southeast Asia's leading digital insurance platform - and our growth depends on strategic, consistent, and impactful communication.

The PR & Communications Lead is responsible for defining and protecting Bjak's corporate narrative across all external and internal channels. This highly visible role ensures all messaging - from media relations and corporate social responsibility (CSR) to employee communications - is strategically aligned, consistent, and effective in fostering a positive reputation among customers, stakeholders, and the media.

What You'll Do

• Oversee the comprehensive messaging strategy for Bjak across all public-facing and internal channels, shaping how the organization communicates with customers, media, investors, and employees.
• Lead external media relations by managing relationships with journalists, media outlets, and PR agencies to proactively identify opportunities for favorable coverage of Bjak's products and growth milestones.
• Develop all key external communications assets, including press releases, media kits, executive talking points, and briefing materials, ensuring high-quality and consistent narrative delivery.
• Manage corporate reputation and crisis communications, proactively anticipating public perception issues and rapidly developing strategic responses to safeguard Bjak's brand integrity and stakeholder trust.
• Oversee and execute internal communications (newsletters, memos, company-wide announcements) to align staff activities with organizational goals and foster a culture of transparency and accountability.
• Drive the communication strategy for Corporate Social Responsibility (CSR), sustainability, and social participation initiatives, enhancing the perception of Bjak's role in the community.

The right fit has

• 6+ years of progressive experience in Public Relations, Corporate Communications, or External Affairs, preferably within the Fintech, Tech, or Financial Services industries.
• Proven track record of success in proactively securing high-impact media coverage and managing relationships with top-tier business and trade journalists across the ASEAN region.
• Demonstrated experience in developing and executing crisis communication plans and managing media responses during high-pressure situations.
• Exceptional written and verbal communication skills, with the ability to translate complex business and technical information into clear, compelling public narratives.
• Experience serving as a company spokesperson or successfully preparing executives and subject matter experts for high-stakes media interviews and public appearances.
• Strong understanding of internal communications best practices and the use of digital channels (intranet, internal apps) to drive employee engagement and alignment.

Why Join BJAK

• Lead communications for one of Southeast Asia's fastest-growing digital platforms.
• Directly influence BJAK's brand, reputation, and narrative across the region.
• Partner closely with senior leadership on high-impact initiatives.
• Be part of a dynamic, ambitious, and innovative team shaping the future of financial access.
• Competitive compensation, hybrid work arrangement, and opportunities to scale your impact regionally.

About BJAK

BJAK is Southeast Asia's leading digital insurance platform, simplifying insurance and financial products for millions of users through Bjak.com. Our proprietary technologies - from AI-powered decision engines to advanced custom APIs - enable us to deliver transparent, accessible, and intuitive financial experiences. We are on a mission to transform how people discover, compare, and access financial products across the region.