Performance Marketing (Paid Search Specialist)

ROSE ATTRACTIONS SDN. BHD.; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent marketing firm in Malaysia is seeking a Performance Marketing (Paid Search Specialist) to manage and build ad campaigns across various digital platforms. The ideal candidate will analyze campaign performance to optimize results, deliver monthly reports, and recommend strategies to meet client objectives. Strong skills in digital marketing with a focus on both B2B and B2C sectors are essential. The position requires a detail-oriented approach to ensure KPIs are achieved.

Qualifications

• Experience managing ad campaigns across various platforms like Google and Facebook.
• Ability to analyze data to optimize campaign performance.
• Understanding of B2B and B2C marketing strategies.

Responsibilities

• Manage and build ad campaigns across multiple platforms.
• Optimize ads based on performance data.
• Deliver monthly analysis reports to stakeholders.
• Recommend digital platforms suitable for client objectives.
• Study buyer mindset to enhance ad creative and messaging.
• Monitor performance metrics daily.

Skills

Ad campaign management

Analytics and optimization

Digital marketing platforms

Performance metrics monitoring

Job description

Performance Marketing (Paid Search Specialist)

• Manage and build ad campaigns using Google (search, YouTube, display), Facebook, LinkedIn, and any other paid digital marketing platforms for different industries, including both B2B and B2C.
• Optimize ads in response to analytics data and performance trends to hit KPIs, i.e., minimise marketing spending and maximise ROI.
• Delivery of monthly analysis reporting on ad performance to internal and client-side stakeholders.
• Able to recommend which digital platforms and how to set up and track the campaign to meet the client’s objective, e.g., database acquisition, leads generation, e-commerce sales, etc.
• Able to study and understand buyer mindset and enhance the creative, visual, messaging, and audience in ad campaigns to drive optimum performance.
• Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.