Partner Growth & Agility, Associate Business Development Manager - Japanese Language (Kuala Lumpur)

Expedia Group; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading travel technology company in Malaysia is looking for a Business Development Associate to drive new business initiatives and build partnerships with hotel providers. Candidates should have 1-2 years of experience in B2B sales, native proficiency in Japanese, and strong negotiation skills. Join a dynamic team where you can contribute to reshaping the travel industry with innovative solutions and a collaborative approach.

Benefits

Full benefits package

Flexible work model

Career development resources

Qualifications

• 1-2 years of experience in B2B sales or business development.
• Native proficiency in Japanese and business-level English.
• Familiarity with CRM usage and territory planning.

Responsibilities

• Drive new business through proactive outreach.
• Convert outreach into partnerships and handle objections.
• Ensure partners are set up for success at launch.
• Develop awareness of industry trends and competitor offerings.

Skills

B2B sales

Business development

Japanese language

Objection handling

Analytical storytelling

Education

Bachelor's degree or equivalent

Tools

CRM software

Job description

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Team overview

Travel Partnerships & Advertising (TPA) helps partners – including lodging providers, airlines, and destination organizations – deliver excellent traveler and B2B experiences. We drive growth for our partners and for Expedia Group by building competitive supply, powering a leading advertising and travel media network, and enabling affiliate solutions. This role sits within the New Partners Acquisition team, focused on bringing high‑quality, strategically relevant lodging supply onto the platform.

In this role you will :

• Drive new business through proactive outreach (e.g., cold calling, email, events) to engage hotel partners that have not yet collaborated with Expedia Group, clearly presenting our UVP.
• Convert outreach into partnerships by qualifying opportunities, handling objections, negotiating standard terms, and completing contracts and onboarding checklists.
• Ensure partners are set up for success at launch by maximizing listing quality, available inventory, competitive pricing, and adoption of recommended offers and programs.
• Build and maintain a pipeline aligned to territory goals; execute a territory plan and manage activities in CRM with strong pipeline hygiene and cadence.
• Develop awareness of industry and market trends, competitor offerings, and partner needs; share observations and learnings with the team.
• Gather and interpret data/insights to identify opportunities that improve partner performance and time‑to‑value; propose next best actions.
• Collaborate with cross‑functional colleagues (e.g., Operations/Integrations) to remove onboarding blockers and accelerate time‑to‑live.
• Seek and apply coaching from peers and managers; participate in enablement sessions and contribute to playbook refinements.

Experience and Qualifications

• 1–2 years of B2B sales, business development, or market development experience; marketplace or travel/hospitality exposure preferred.
• Bachelor's degree or equivalent professional experience.
• Native proficiency in Japanese Language, and business‑level proficiency in English.
• Proficient communicator with strong discovery and objection‑handling skills.
• Commercial and growth mindset with discipline in activity management and follow‑through.
• Analytical storytelling: turns data into clear recommendations that influence partner actions.
• Familiarity with CRM usage, territory planning, and basic sales forecasting.

Success metrics (indicative)

• Qualified meetings held and conversion to contract.
• Time‑to‑live and launch quality (content, inventory, pricing, program adoption).
• Early‑life production and activation of recommended offers.
• Pipeline coverage and stage conversion versus targets.

Additional information

• Location aligned to assigned territory; occasional travel to partner meetings and industry events may be required.
• Fraud prevention and official channels: Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.

EEO Statement

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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