Marketing Strategist

Alpro Pharmacy Sdn Bhd; Seremban; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading pharmacy retail company in Negeri Sembilan is seeking a Digital Marketing Specialist | Content Creator. The role involves managing day-to-day e-commerce operations, optimizing customer journeys, and planning promotional campaigns. Ideal candidates will have a Bachelor's degree in Marketing or Business Administration, and 1-3 years of relevant experience in e-commerce marketing. Strong analytical skills and creativity are essential for this dynamic role.

Qualifications

• 1-3 years of relevant experience in marketing, preferably in e-commerce.
• Strong analytical skills, creativity, effective communication, and adaptability.

Responsibilities

• Manage day-to-day operations of e-commerce stores like Shopee and Lazada.
• Plan and execute promotional campaign calendars.
• Track and improve key conversion metrics.
• Analyze SKU performance and generate reports.

Skills

E-commerce strategies

Sales and marketing methodologies

Business intelligence tools

Branding techniques

Customer relationship management

Education

Bachelor's degree in Marketing or Business Administration

Job description

Digital Marketing Specialist | Content Creator

Marketplace Management & Growth

• Manage day-to-day operations of e-commerce stores: Shopee, Lazada, TikTok Shop, brand.com.
• Upload and maintain SKUs, optimize listing titles, images, descriptions, and keywords for search visibility.
• Monitor store health metrics (chat response rate, product rating, seller rating, fulfillment rate).

Promotional Campaign Planning

• Plan and execute campaign calendars (double digit days, mega sales, payday deals, exclusive brand campaigns).
• Work with platform category managers to secure visibility spots, vouchers, or cross-sell bundles.
• Strategize pricing, bundling, gifting, and stock availability to increase Average Order Value (AOV).

Customer Journey Optimization

• Track and improve key conversion steps: product page visits, add-to-cart, and checkout.
• Monitor customer reviews and Q&A; elevate service issues and improve product satisfaction.
• Design pre-purchase and post-purchase touchpoints (e.g., packaging messages, freebies, warranty).

Sales & Performance Analytics

• Analyze SKU performance, category contribution, customer behavior, and platform campaigns.
• Generate reports with actionable recommendations for assortment improvement and sales push.
• Coordinate with inventory and fulfilment teams to ensure readiness during campaign periods.

Qualifications

• Educational Qualifications: Bachelors degree in Marketing, Business Administration, or a related field.
• Experience Level: 1-3 years of relevant experience in marketing, preferably in e-commerce.
• Skills and Competencies: Proficient in e-commerce strategies, sales and marketing methodologies, business intelligence tools, branding techniques, and customer relationship management.
• Responsibilities and Duties: Develop marketing strategies, conduct market research, analyze consumer behavior, and enhance brand presence.
• Working Conditions: Fast-paced office environment with potential remote work opportunities.
• Qualities and Traits: Strong analytical skills, creativity, effective communication, and adaptability.