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A leading publishing company in Malaysia is seeking a Marketing/Senior Marketing Executive to contribute to marketing strategies and plan events. The role involves managing logistical aspects of marketing events, developing marketing materials, and nurturing relationships with stakeholders. Applicants should have a degree in a related field and 1-5 years in marketing, proficient in English, Bahasa Melayu, and Mandarin, and willing to travel. This position is based in Bandar Baru Bangi, Selangor.
Marketing Strategy & Planning: Contribute ideas to the development and execution of marketing plans and strategies, translating high-level strategies into actionable tactical plans.
Event Management: Plan and execute marketing events, including exhibitions, book fairs, seminars. Manage all logistical and administrative aspects, from planning and setup to on-site execution.
Marketing Materials Development: Collaborate with designers to create a range of marketing materials (both digital and print) for sales teams, online retailers, partners, and e-commerce platforms.
Stakeholder Management: Build and maintain strong relationships with key external stakeholders, including authors, teachers, production vendors, dealers and retail partners.
Dealer/Distributor Support: Develop and distribute marketing materials to support dealers, partners, and distributors in their online, in-store, and event-based sales efforts. Manage inventory and stock of marketing materials.
Digital Marketing & Social Media: Organise content creation, scheduling, and posting across assigned social media platforms (e.g., Facebook, Instagram
Requirements:
Applicant must have minimum a Degree in Event Management/ Business Studies/ Administration/ Business Management/ Marketing/ Public Relations/ Mass Communication/ Advertising/ Media or equivalent.
Applicant must be proficient in English, Bahasa Melayu and Mandarin to communicate effectively with vendors, suppliers and organizers from various background.
Applicant must have a minimum 1-5 years of marketing events and/or education industry or similar.
Applicant must be willing to travel to event site from time to time.
Selected applicant will work at Penerbitan Pelangi, Wisma Pelangi, Bangi, Selangor.