Marketing Operations Specialist

Quantum; Kuala Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading technology firm in Kuala Selangor is seeking a Marketing Operations Specialist to optimize their demand generation efforts. The ideal candidate will have over 5 years of experience, preferably with Marketo, and a strong analytical mindset. Responsibilities include managing marketing automation platforms, executing campaigns, and reporting on performance metrics. This position requires collaboration with various teams and working US or European hours during training.

Qualifications

• 5+ years of experience in marketing operations or demand generation.
• Experience managing a marketing automation platform, preferably Marketo.
• Strong understanding of campaign strategy and analytics.

Responsibilities

• Manage and optimize marketing automation platform and workflows.
• Build, test, and optimize email marketing programs and nurture tracks.
• Design and maintain lead management processes across platforms.

Skills

Marketing automation expertise

Analytical skills

Collaboration and communication

Problem-solving skills

Tools

Marketo

Salesforce CRM

Google Analytics

Job description

Overview

Quantum Corp. leads the world in helping users collaboratively solve some of the world's hardest computer challenges. Whether its wrangling Petabytes of data for cutting edge movie production, managing global content production workflows, exploring new sources of energy, or managing oceans of content and blending collaborative high-speed workflows with cutting-edge object storage, Quantum has the tools and technology to help you engineer the solution that works now - and preserves your work for decades to come. You are applying to an exceptional team that contributes to enhancing our position as a proven global expert in data management.

We’re looking for a data-driven, systems-savvy Marketing Operations Specialist to join our team and help power our demand generation engine. You will be responsible for the strategy and execution of marketing automation, campaign operations, lead lifecycle management, and reporting. This is a high-impact role where you’ll collaborate closely with Marketing, Sales, and RevOps to scale and optimize our marketing tech stack and processes.

While hands-on Marketo expertise is strongly preferred, we welcome candidates with experience in comparable marketing automation platforms.

Key Responsibilities

• Marketing Automation & Strategy
  • Own and manage our marketing automation platform (Marketo preferred), including user management, data hygiene, database segmentation, and overall system performance.
  • Build scalable workflows that support both tactical campaign execution and long-term nurture strategies.
• Campaign Execution & Nurture Programs
  • Partner with demand gen and content teams to build, test, and optimize email marketing programs, nurture tracks, scoring models, and triggered campaigns that accelerate pipeline.
• Lead Lifecycle & CRM Integration
  • Design and maintain the lead management process across the automation platform and Salesforce, ensuring clean data sync, campaign attribution, and seamless handoff to sales.
  • Monitor and resolve sync errors or data integrity issues.
• Marketing Reporting & Insights
  • Create and maintain dashboards and reporting frameworks to measure campaign performance, funnel conversion, and ROI.
  • Deliver insights that inform marketing strategy and budget allocation.
• Tech Stack & Process Optimization
  • Evaluate, recommend, and implement marketing technologies that improve efficiency and results.
  • Develop documentation, processes, and training to ensure best practices across teams.

Requirements

• 5+ years of experience in marketing operations or demand generation.
• Experience managing a marketing automation platform (Marketo strongly preferred; certification a plus).
• Solid understanding of workflows, campaign strategy, lead scoring, segmentation, and analytics.
• Proven experience with Salesforce CRM and a solid grasp of lead routing, campaign attribution, and marketing-sales alignment.
• Analytical mindset with strong problem-solving skills and attention to detail.
• Ability to think strategically and execute tactically.
• Excellent collaboration and communication skills.
• This role will need to work US or European hours, especially during their training period and to attend team meetings and/or other important meetings.

Preferred Qualifications

• Experience working in B2B tech or enterprise software.
• Familiarity with additional tools like ZoomInfo, Google Analytics, or CaliberMind.
• Experience building executive-level reports and dashboards in Salesforce or BI tools.