Marketing Manager, Integrated Tech

Informa Plc; George Town; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

An innovative B2B marketing firm in Penang is seeking a Marketing Manager – Integrated Tech to drive strategic marketing campaigns that support revenue growth. This role requires collaboration with various teams to create compelling content and analyze campaign performance. Candidates should have a Bachelor's degree in marketing and experience in B2B marketing campaigns. This position offers a supportive community, flexible remote options, and comprehensive benefits.

Benefits

Flexible work options

Career development opportunities

Private medical cover

Wellbeing support programs

Qualifications

• Experience in managing B2B digital content campaigns.
• Understanding of digital advertising.
• Ability to analyze campaign data for optimization.

Responsibilities

• Develop and execute marketing campaigns aligned with business goals.
• Manage integrated marketing and lead generation efforts.
• Analyze marketing campaign results and suggest improvements.

Skills

B2B campaign management

Marketing automation technology

Database development

Digital marketing

Budget management

Presentation skills

Education

Bachelor’s degree in marketing

Tools

Marketo

Content Management Systems

Job description

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

The Marketing Manager – Integrated Tech will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, engaging audience, and driving leads.

Collaborating with the wider marketing team, sales, commercial product management, and analysts, the Marketing Manager will create and deliver strategic campaigns aligned to key market trends across the vast integrated tech portfolio – spanning automotive, displays, manufacturing, physical security, smart infrastructure, and semiconductor practice areas. Instrumental to your success will be using data to improve your decision making by analyzing your campaign metrics to suggest improvements for future activations.

Key Responsibilities

• Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
• Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
• Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge of the integrated tech portfolio.
• Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
• Maintain internal relationships (SEM, SEO, design, web dev teams etc.) and external relationships with relevant vendors and partners.
• Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs;develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
• Analyze and report trends over time and use these insights to build more effective campaigns.
• Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.

Qualifications

• Bachelor’s degree in marketing or related field or relevant experience
• Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Marketo), training and optimization
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization
• Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing
• Budget management experience
• Database development and growth including segmentation / personalization
• An entrepreneurial spirit, goal-oriented and self-motivated
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Able to build strong business relationships. Well-developed presentation skills
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal

Additional Information

• TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment.
• If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
• Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• Our benefits include:
• Great community:a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact:take up to four days per year to volunteer, with charity match funding available too
• Career opportunity:the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out:annual leave, birthday leave, volunteer days and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world