Marketing Manager | F&B | Seri Kembangan

Hunters International Sdn Bhd; Seri Kembangan; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Seri Kembangan is seeking a Marketing Manager to develop comprehensive marketing strategies and oversee campaigns. The ideal candidate has 3-5+ years of experience in F&B marketing, strong digital marketing skills, and is fluent in English and Chinese. This role offers a competitive remuneration of MYR 8,000 - MYR 10,000.

Qualifications

• 3-5+ years of marketing experience, preferably in F&B or hospitality.
• Strong knowledge of digital marketing and branding.
• Fluent in English and Chinese.

Responsibilities

• Develop and execute marketing strategies to enhance brand presence.
• Plan and oversee marketing campaigns and promotions.
• Manage and grow social media presence.

Skills

Digital marketing

Social media management

Branding

Project management

Content creation

Leadership

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the job Marketing Manager | F&B | Seri Kembangan

Job Responsibilities

• Brand & Marketing Strategy:
  • Develop and execute comprehensive marketing strategies to enhance our brand presence across digital, social, and traditional media.
  • Ensure all marketing initiatives align with the company's brand identity, values, and business goals.
  • Conduct market research and competitor analysis to identify trends and opportunities.
• Campaign Management & Promotions:
  • Plan and oversee marketing campaigns, seasonal promotions, and new product launches.
  • Collaborate with internal teams to develop compelling content, advertisements, and promotional materials.
  • Measure and report on the effectiveness of campaigns, using KPIs and data analytics to optimize performance.
• Digital Marketing & Social Media:
  • Manage and grow our presence on social media platforms (Instagram, Facebook, TikTok, Xiaohongshu, etc.).
  • Oversee email marketing, paid ads, SEO, and website content to drive customer engagement and online reservations.
  • Partner with influencers, food bloggers, and media to increase brand visibility.
• Public Relations & Partnerships:
  • Build relationships with media outlets, food critics, influencers, and industry partners to generate positive PR coverage.
  • Plan and execute events, sponsorships, and community engagement programs.
  • Work with delivery platforms to optimize online ordering promotions.
• Customer Engagement & Loyalty Programs:
  • Enhance the customer experience through loyalty programs, feedback management, and personalized marketing.
  • Monitor and respond to customer reviews on platforms like Google, Yelp, and TripAdvisor.
  • Work closely with operations, culinary, and management teams to align marketing with restaurant goals.
  • Manage external agencies, freelancers, and graphic designers for marketing assets.
  • Lead and mentor a small marketing team if applicable.

Qualifications & Requirements

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 3 -5+ years of marketing experience, preferably in F&B, hospitality, or retail.
• Strong knowledge of digital marketing, social media, and branding.
• Experience in content creation, influencer collaborations, and PR strategies.
• Ability to analyze marketing performance and adjust strategies based on data insights.
• Excellent communication, project management, and leadership skills. Fluent in English and Chinese.
• Passion for food, hospitality, and Asian cuisine is a plus!

Location

Remuneration

MYR 8,000 - MYR 10,000

Consultant in Charge

Angel Chok | [e-mail] | [phone]