Marketing Manager

PGF Insulation; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading insulation solutions provider based in Malaysia is seeking a Marketing Manager to develop and implement effective marketing strategies. The candidate should have a Bachelor’s degree in Marketing and 3-5 years of relevant experience. Responsibilities include managing marketing budgets, ensuring brand consistency, and executing lead-generation campaigns. Proficiency in Bahasa Melayu and English is essential, with additional language skills considered a bonus. The role offers an opportunity to enhance brand visibility and drive sales growth.

Qualifications

• Minimum 3–5 years of experience in marketing or related fields.
• Proficiency in Excel, Word, PowerPoint, and SAP/ERP tools.
• Ability to communicate effectively in Bahasa Melayu and English.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives.
• Manage marketing budgets and track return on investment.
• Ensure consistent branding across all platforms.
• Plan and execute B2B lead-generation campaigns.

Skills

Digital marketing

Content marketing

Lead generation

Brand management

Bilingual communication

Education

Bachelor Degree in Marketing or related fields

Tools

SAP/ERP

Excel

PowerPoint

Word

Job description

Job Responsibilities

Develop and execute annual marketing plans aligned with business and sales objectives.

Position products clearly against competitors, including low-cost alternatives.

Manage marketing budgets and ROI tracking.

Translate technical specifications, certifications, and performance data into market-friendly messages.

Develop and maintain Product Brochures, Technical Data Sheets (TDS), etc.

Work closely with Sales Teams on product launches and upgrades.

Strengthen brand positioning as reliable, certified, and value-driven.

Ensure consistent branding across Website, Social Media, Printed Materials.

Manage brand guidelines and corporate identity.

Plan and execute B2B lead‑generation campaigns, including:

• Digital marketing (LinkedIn, Google, industry platforms)
• Email Marketing
• Content Marketing (case studies, videos, success stories)

Support Sales Teams with qualified leads and marketing tools.

Manage company website content and SEO (directly or via agency).

Oversee social media presence (especially LinkedIn, YouTube, Facebook if relevant).

Develop educational and value‑based content, such as:

• Installation Videos
• Product Comparison Videos

Coordinate with external agencies (design, video, digital marketing).

Plan and manage participation in:

• Industry exhibitions (e.g., Archidex, BuildTech, trade shows)
• Seminars
• CPD talks
• Technical briefings

Prepare exhibition materials, mockups, samples, and presentations.

Support distributor and dealer marketing activities.

Work closely with Sales to:

• Align marketing campaigns
• Prepare pitch decks, presentation materials, and sales kits
• Support distributors with co-marketing programs

Person Specifications / Requirements

Education: Minimum Bachelor Degree in Marketing or any related fields.

Work Experience: 3 – 5 Years in Marketing or any related fields.

Computer Literacy: Excel, Word, PowerPoint, SAP/ERP.

Language/Communication Skills: Bahasa Melayu, English, Mandarin proficiency is an advantage.