Marketing Manager

Executive Recruiters; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A recruitment agency in Malaysia is seeking a Marketing Manager to develop strategies aimed at boosting vehicle sales and enhancing brand visibility. The ideal candidate will analyze market trends, manage marketing campaigns, and oversee CRM systems. Responsibilities include planning promotional events and tracking performance metrics to ensure effective marketing efforts. Applicants should demonstrate skills in marketing strategy, brand management, and customer interactions, contributing to overall dealership success.

Responsibilities

• Develop and execute marketing strategies to drive vehicle sales and increase brand awareness.
• Analyze market trends and competitor activities to identify growth opportunities.
• Plan and manage various marketing campaigns, ensuring ROI tracking.
• Maintain brand consistency across all channels and oversee the online presence.
• Plan and manage events and customer engagement programs.
• Oversee CRM systems and design targeted marketing campaigns.
• Prepare performance reports and make data-driven recommendations.

Skills

Marketing strategies

Brand management

Event marketing

Customer relationship management

Analytical skills

Job description

Full time

1mo ago , from Executive Recruiters Malaysia

1. Marketing Strategy and Execution

• Develop and execute marketing strategies to drive vehicle sales, increase brand awareness, and promote dealership services.
• Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
• Plan and manage marketing campaigns, including digital, print, outdoor, and event-based initiatives.
• Set KPIs and budgets for marketing activities, ensuring ROI tracking.

2. Brand Management

• Maintain and enhance the dealership’s brand image and ensure consistency across all marketing channels.
• Implement brand campaigns aligned with the manufacturer’s guidelines (if franchise dealership).
• Develop promotional materials, brochures, videos, and other content to attract potential customers.
• Oversee the dealership’s online presence, including social media platforms, website, and online advertising.
• Execute search engine marketing (SEM), search engine optimization (SEO), and pay-per-click campaigns to generate leads.
• Monitor digital campaign performance and optimize for engagement, conversions, and ROI.

4. Event & Experiential Marketing

• Plan and manage showroom events, product launches, test-drive events, and promotional roadshows.
• Collaborate with sales teams to execute customer engagement programs such as loyalty events, trade-in promotions, or referral campaigns.
• Coordinate participation in auto shows and community events to increase visibility.
• Work closely with the sales team to create campaigns that generate qualified leads.
• Develop marketing collateral, presentations, and promotional tools to support sales efforts.
• Track and analyze campaign effectiveness in driving showroom traffic and sales.

6. Customer Relationship Management (CRM)

• Oversee CRM systems to maintain customer data, track interactions, and segment audiences for targeted campaigns.
• Design email marketing and remarketing campaigns for leads, prospects, and existing customers.
• Monitor customer feedback and reviews to improve marketing messaging and dealership reputation.
• Manage relationships with advertising agencies, media partners, and promotional vendors.
• Negotiate contracts and ensure deliverables meet quality, timing, and budget requirements.
• Collaborate with automotive manufacturers for co-branded campaigns and dealer incentives.

8. Reporting & Analytics

• Prepare monthly and quarterly marketing performance reports for management.
• Make data-driven recommendations to improve marketing effectiveness.
• Lead and manage the dealership’s marketing team (if applicable).
• Coordinate with other departments, especially sales, aftersales, and finance, to align marketing initiatives.
• Train and mentor junior marketing staff or interns on dealership marketing processes.

Performance Metrics

• Increase in showroom traffic and test drives.
• Lead generation and conversion rates.
• ROI on marketing campaigns.
• Social media engagement and website traffic growth.
• Brand visibility and recognition in the local market.