Marketing Lead - End-to-End Campaigns (Fintech)

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital payment technology company in Kuala Lumpur is seeking a Marketing Team Lead to oversee marketing campaigns for ShopeePay. The ideal candidate will have over 3 years of experience in campaign management, strong analytical skills, and a collaborative work ethic. This role offers the chance to shape the growth of a fast-moving fintech team and impact millions of users in Malaysia's digital payment landscape.

Benefits

Dynamic work environment

Ownership of high-impact campaigns

Supportive team collaboration

Qualifications

• 3+ years of experience managing complete marketing campaigns from strategy to execution.
• 5+ years of experience managing projects and coordinating with cross-functional stakeholders.
• Good understanding of digital marketing channels and performance metrics.
• Ability to analyze campaign data and derive actionable insights.
• Good command of English and Malay.

Responsibilities

• Take ownership of marketing strategy and business performance for assigned products.
• Plan, manage, and execute marketing campaigns for measurable results.
• Monitor campaign performance, extract insights, and optimize future campaigns.
• Lead and mentor junior team members.

Skills

Campaign Planning and Execution

Project and Stakeholder Management

Performance Marketing Knowledge

Analytical Skills

Communication Skills

Teamwork and Work Ethic

Education

Bachelor’s Degree in Business/Marketing

Tools

Campaign Management Tools

Job description

A leading digital payment technology company in Kuala Lumpur is seeking a Marketing Team Lead to oversee marketing campaigns for ShopeePay. The ideal candidate will have over 3 years of experience in campaign management, strong analytical skills, and a collaborative work ethic. This role offers the chance to shape the growth of a fast-moving fintech team and impact millions of users in Malaysia's digital payment landscape.