Marketing Lead

Sujaya Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading sports marketing firm in Malaysia is seeking a dynamic Marketing Lead to enhance brand growth and expand presence within the pickleball community. Responsibilities include leading marketing strategies, managing social media, and coordinating events and partnerships. Ideal candidates will have marketing experience, strong creativity, and a passion for sports. This role promises a vibrant work environment in a rapidly growing company.

Qualifications

• Proven experience in marketing, branding, or social media management.
• Strong creativity with the ability to create engaging content.
• Excellent communication and multitasking skills.

Responsibilities

• Lead Franklin Malaysia’s marketing strategy across various channels.
• Manage social media content planning and performance growth.
• Coordinate influencer and partnerships for brand activations.
• Plan and manage events and product launches.
• Build relationships with community partners and retailers.

Skills

Marketing experience

Branding skills

Social media management

Creative content creation

Excellent communication

Project management

Job description

Franklin Malaysia is looking for a dynamic and creative Marketing Lead to drive our brand growth and strengthen our presence as the fastest-growing pickleball brand in the country. This role is ideal for someone passionate about sports, content creation, and brand-building — and who thrives in a fast-paced, high-growth environment.

As the Marketing Lead, you will oversee our marketing strategy, social media presence, events, partnerships, and ambassador program. You will play a key role in shaping how Franklin connects with players, retailers, and the wider pickleball community across Malaysia.

What You’ll Do

• Lead and execute Franklin Malaysia’s marketing strategy across digital and on-ground channels.
• Manage social media content planning, posting, and performance growth.
• Coordinate influencer, ambassador, and KOL partnerships.
• Plan and manage events, product launches, and nationwide activations.
• Build strong relationships with courts, retailers, and community partners.
• Track market trends, competitor activity, and campaign results.
• Manage marketing budgets and ensure strong ROI for activities.
• Work closely with senior management on branding and expansion plans.

What We’re Looking For

• Experience in marketing, branding, or social media management.
• Strong creativity and ability to ideate engaging content.
• Excellent communication and project management skills.
• Ability to work independently and handle multiple projects at once.
• Passion for sports, lifestyle brands, or community engagement (pickleball interest is a bonus).