Marketing Executive (Content / RED Executive)

Healthland Sinaran Holdings; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A fast-growing wellness brand in Kuala Lumpur is hiring a Marketing Executive to create and manage content across social media platforms, focusing primarily on RED. The ideal candidate should be Chinese-literate, familiar with Xiaohongshu, and possess basic familiarity with AI tools. You will help in executing a content strategy aimed at increasing customer engagement and bookings across multiple outlets. Join us to grow your skills in a vibrant environment dedicated to wellness and innovation.

Qualifications

• Candidates must be Chinese-literate and familiar with Xiaohongshu/RED.
• Basic familiarity with AI tools is required.
• A strong sense of design and storytelling is essential.

Responsibilities

• Create and execute content ideas across social media platforms.
• Use AI to support writing and publishing.
• Ensure content aligns with brand guidelines and is scheduled consistently.

Skills

Chinese literacy (spoken & written)

Familiarity with Xiaohongshu / RED

Basic AI tool familiarity

Strong sense of design & storytelling

Job description

Marketing Executive (Content / RED Executive)

We are hiring a Marketing Executive (Content / RED Executive) to support content creation, posting, and engagement across all Healthland social media platforms, including Xiaohongshu (RED), TikTok, Instagram and Facebook — with RED as the primary focus.

You will help execute a content strategy that builds trust, attracts customers, and supports bookings across multiple Healthland outlets.

This role

• Creates content ideas based on direction from the Content & RED Lead
• Produces and posts content consistently across platforms
• Uses AI tools to support writing and localisation
• Ensures content follows brand guidelines and SOPs
• Supports RED discovery growth and engagement
• Helps drive enquiries, bookings and brand reputation

This is a hands‑on execution role, not an influencer role.

Core Responsibilities

1. Content Creation & Execution

• Assist in ideating and developing short‑form content
• Produce and schedule posts across RED, TikTok, IG & FB
• Follow storyboards and brand tone guidelines
• Write captions and hooks
• Ensure consistent posting across outlets

2. AI‑Assisted Content Support

• Use AI tools to help draft captions, scripts & translations
• Follow prompt libraries and workflows
• Improve productivity with AI under guidance
• Publish content optimised for RED discovery
• Research trends, keywords and formats
• Support engagement and community interactions

4. SOP & Quality Discipline

• Ensure brand alignment
• Upload and label content correctly

5. Performance Awareness

• Flag trends and insights to the team

KPIs

• Enquiries supported by content

Must‑Have Requirements

• Chinese‑literate (spoken & written)
• Familiar with Xiaohongshu / RED
• Basic AI tool familiarity
• Strong sense of design & storytelling

Nice to Have

• Experience in beauty / wellness / lifestyle / F&B
• Experience with TikTok or IG content
• Basic English ability
• KL area familiarity

Working Style

• Fast learner
• Willing to execute consistently

Why Join Us

You’ll be part of a fast‑growing wellness brand — helping shape real customer experiences while learning AI‑powered content skills and RED growth strategy.