Marketing Executive (B2B Lead Generation / B2B)

WELLNESS COSMETOLOGY ALLIANCE LAB Sdn Bhd; Selangor; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading wellness company in Malaysia is seeking a B2B Marketing Executive to generate high-quality business partner leads within the beauty and fitness sectors. The role involves direct collaboration with sales, requiring strong communication and organizational skills. Candidates should have 2-4 years of experience in B2B marketing, with a preference for those from beauty or wellness backgrounds. This position emphasizes community building and education-led marketing strategies.

Qualifications

• 2-4 years experience in B2B marketing, partnerships or community roles.
• Comfortable working closely with sales teams.
• Strong communication and relationship-building skills.

Responsibilities

• Generate and qualify B2B partner leads through social media and events.
• Align messaging with the B2B Biz Dev Executive.
• Build and manage structured B2B partner communities.

Skills

B2B marketing

Lead generation

Communication skills

Relationship building

Organizational skills

Job description

Marketing Executive (B2B Lead Generation / B2B)

We are looking for a commercially minded B2B Marketing Executive to generate high-quality business partner leads and build a strong professional B2B community across beauty salons, aesthetic clinics and fitness studios with online and offline business opportunities.

This role works directly alongside sales. The focus is to attract, educate and qualify partners so sales can close effectively and efficiently.

Role Summary

We are looking for a commercially minded B2B Marketing Executive to generate high-quality business partner leads and build a strong professional B2B community across beauty salons, aesthetic clinics and fitness studios with online and offline business opportunities.

This role works directly alongside sales. The focus is to attract, educate and qualify partners so sales can close effectively and efficiently.

Key Responsibilities

B2B Lead Generation

• Generate and qualify B2B partner leads through social media, email, events and collaborations
• Define ideal partner profiles together with sales
• Develop lead magnets and partner-facing materials
• Pre-qualify leads before handover to sales

Sales Enablement

• Align messaging and targeting with the B2B Biz Dev (Sales) Executive
• Create sales tools including pitch decks, one-pagers, FAQs and case studies
• Support sales follow-ups with education-led content

Community Building

• Build and manage structured B2B partner communities
• Organise workshops, training sessions and networking events
• Manage online communities such as WhatsApp, Facebook groups

Education-Led Marketing

• Translate skin, wellness and performance science into partner-friendly education
• Support partner onboarding and staff training materials

Regional Support & Reporting

• Localise initiatives for Malaysia, Singapore and Brunei
• Track and report lead quality, engagement and revenue contribution

Success Metrics

• Number of qualified B2B leads generated
• Lead-to-meeting conversion rate
• Sales-ready leads handed to sales
• Community engagement and partner retention
• Revenue influenced by marketing activities

Requirements

• 2–4 years experience in B2B marketing, partnerships or community roles
• Comfortable working closely with sales teams
• Strong communication and relationship-building skills
• Organized, proactive and commercially aware
• Experience in beauty, wellness or fitness is an advantage

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .