Marketing Executive

Luxottica; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global eyewear leader in Malaysia is seeking a Marketing Executive who will manage brand growth across digital and physical channels. The role involves social media management, CRM, and retail activations. Ideal candidates will have a Bachelor's degree in Marketing, with 1-2 years of experience and excellent communication skills. The position demands a proactive approach and the ability to work collaboratively. Join a dynamic team focused on transforming the eyewear industry.

Benefits

Inclusive workplace

Career growth opportunities

Qualifications

• 1-2 years of relevant marketing experience, preferably in retail or FMCG.
• Excellent written and verbal communication skills in English, preferably also in Chinese.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Drive brand growth across channels managing social media and marketing campaigns.
• Lead content creation strategies and influencer partnerships.
• Manage end-to-end campaign execution and performance tracking.

Skills

Project management

Communication skills

Digital marketing

Social media management

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high‑quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Oliver Peoples, Vogue Eyewear, as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences such as Sunglass Hut and LensCrafters, and leading e‑commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight withEssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world?

Join us in redefining the boundaries of what’s possible!

As a Marketing executive, you will drive brand growth across digital and physical channels as Marketing Executive, managing social media, paid campaigns, CRM, and retail activations. Lead platform‑native content creation, influencer partnerships, and Meta ad optimisation while coordinating on‑ground events, mall collaborations, and in‑store marketing. Manage end‑to‑end campaign execution from CRM automation and performance tracking to POSM production and vendor coordination. This multifaceted role combines digital expertise with retail marketing, requiring strong project management, data‑driven decision‑making, and cross‑functional collaboration.

Main Responsibilities

Social & Digital Marketing

• Develop and manage always‑on social media calendars, campaigns, and performance dashboards across all key platforms (Instagram, Facebook, TikTok, XHS).
• Work with in‑house content team to produce platform‑native content (short‑form videos, static assets, reels) aligned with brand tone, trends, and audience behaviour.
• Lead influencer/KOL strategies: sourcing, negotiation, content direction, and performance tracking.

Paid Media & Performance

• Plan, execute, and optimise Meta ad campaigns with detailed geotargeting and audience segmentation to drive conversions and store traffic.
• Monitor campaign analytics, identify insights, and implement data‑driven optimisation for continuous performance improvement.

CRM & Loyalty Marketing

• Plan & manage CRM initiatives to increase engagement, retention, and repeat purchases through personalised promos, segmentation, and automated journeys.
• Track CRM campaign effectiveness and recommend enhancements based on customer behaviour insights.

Brand Activation & Partnerships

• Coordinate brand partnerships, collaborations, and co‑marketing activities to grow brand visibility and acquire new audiences.
• Plan and execute on‑ground activations, mall events, and roadshows to strengthen physical presence and support retail performance.
• Liaise with malls for media placements, event approvals, and localised marketing opportunities.

Retail & In‑Store Marketing

• POSM, in‑store visuals, and seasonal campaign materials; support creative team to ensure high‑quality execution and brand consistency.
• Support retail teams by ensuring clear communication and timely rollout of marketing initiatives.
• Source, brief, and manage production of PR kits, corporate gifts, and promotional merchandise.
• Maintain vendor relationships, ensuring cost efficiency, quality, and timely delivery.

Marketing Operation and Reporting

• Provide administrative support to marketing initiatives, including tracking timelines, budgets, and campaign deliverables, and preparing regular performance reports.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–2 years of relevant marketing experience (retail or FMCG experience is a plus).
• Ability to work both independently and collaboratively in a fast‑paced, team‑oriented environment.
• Excellent written and verbal communication skills in English and preferably Chinese.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); basic design or video editing skills are an advantage.
• Strong project management, multitasking ability, and organisational skills, with a keen eye for detail.

Our recruitment process may vary; if you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion Commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.