Marketing Executive

A-Look Eyewear Sdn Bhd; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established eyewear brand in Malaysia is seeking a Marketing Executive to support brand growth through digital, social, and in-store marketing initiatives. Responsibilities include executing campaigns, performance tracking, and managing influencer partnerships. Candidates should have a Bachelor's degree in Marketing and 1-2 years of marketing experience. Proficiency in Microsoft Office and excellent communication skills are essential. This role offers an opportunity to impact retail performance directly.

Qualifications

• 1–2 years of relevant marketing experience (retail or FMCG experience is a plus).
• Strong multitasking ability and keen attention to detail.

Responsibilities

• Execute digital, social, CRM, and in-store marketing initiatives.
• Develop and manage social media calendars and campaigns.
• Monitor campaign analytics and implement data-driven optimisations.
• Administer CRM initiatives to increase engagement and retention.

Skills

Excellent written and verbal communication skills in English

Proficiency in Microsoft Office Suite

Strong project management skills

Ability to work independently and collaboratively

Basic design or video editing skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Job Summary

The Marketing Executive supports brand growth and retail performance by executing digital, social, CRM, and in-store marketing initiatives. The role focuses on campaign execution, performance tracking, influencer coordination, and on-ground activations, while working closely with internal teams to ensure consistent branding, timely delivery, and effective marketing support for retail operations.

Job Description

Social & Digital Marketing

• Develop and manage always-on social media calendars, campaigns, and performance dashboards across all key platforms (Instagram, Facebook, TikTok, XHS).
• Work with in-house content team to produce platform-native content (short‑form videos, static assets, reels) aligned with brand tone, trends, and audience behaviour.
• Lead influencer/KOL strategies: sourcing, negotiation, content direction, and performance tracking.

Paid Media & Performance

• Plan, execute, and optimise Meta ad campaigns with detailed geotargeting and audience segmentation to drive conversions and store traffic.
• Monitor campaign analytics, identify insights, and implement data‑driven optimisation for continuous performance improvement.

CRM & Loyalty Marketing

• Plan & manage CRM initiatives to increase engagement, retention, and repeat purchases through personalised promos, segmentation, and automated journeys.
• Track CRM campaign effectiveness and recommend enhancements based on customer behaviour insights.

Brand Activation & Partnerships

• Coordinate brand partnerships, collaborations, and co‑marketing activities to grow brand visibility and acquire new audiences.
• Plan and execute on‑ground activations, mall events, and roadshows to strengthen physical presence and support retail performance.
• Liaise with malls for media placements, event approvals, and localised marketing opportunities.

Retail & In-Store Marketing

• POSM, in-store visuals, and seasonal campaign materials; support creative team to ensure high‑quality execution and brand consistency.
• Support retail teams by ensuring clear communication and timely rollout of marketing initiatives.

Production & Merchandising Support

• Source, brief, and manage production of PR kits, corporate gifts, and promotional merchandise.
• Maintain vendor relationships, ensuring cost efficiency, quality, and timely delivery.

Marketing Operation and Reporting

• Provide administrative support to marketing initiatives, including tracking timelines, budgets, and campaign deliverables, and preparing regular performance reports.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–2 years of relevant marketing experience (retail or FMCG experience is a plus).
• Ability to work both independently and collaboratively in a fast‑paced, team‑oriented environment.
• Excellent written and verbal communication skills in English and preferably Chinese.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); basic design or video editing skills are an advantage.
• Strong project management, multitasking ability, and organisational skills, with a keen eye for detail.